back to basics white paper

WHITE PAPER

Back to Basics

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Every good direct marketing piece needs a solid base. Take a look at some of the principles that guide effective marketing campaigns.

 

  • Learn about the 40/40/20 rule and how it can drive efficiency.
  • Find out what you should keep in mind about your audience.

 

Knowing the basics of constructing direct marketing pieces is the first step - and an important one - toward generating great responses from your targets.