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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

The Rise (and Fall?) of Postal Rates: Q&A with UW’s Vice President of Postal, Chris Armstrong

Wed, Feb 10, 2016

What is a Postal Exigent Rate?

Simply put, a postal exigent rate is when postal rates increase beyond where they once were supposed to stop. In more detail, it is an action taken by the U.S. Postal Service to raise market-dominant prices above the CPI-U price cap due to extraordinary or exceptional circumstances.

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2016 Insights + Trends: Shift from Multichannel to Omnichannel

Mon, Jan 11, 2016

To cap off our 2016 Trends and Insights Series, this week we are talking about omnichannel marketing. If you’re not already thinking about making the move from multichannel to omnichannel, then 2016 should be the year you decide to do make it happen for your company. Why, you ask? Let us break it down:

More than just interacting with potential customers on various platforms, marketers are going to begin this shift to better offer customers a true continuity to their experience. With more and more touchpoints available to interact with brands, there has to be feeling of congruency across each point. Marketers are now tasked with a customer who can come to them via a website, a social media account, a phone call, an email, a piece of direct mail….the list goes on.

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Categories: marketing


2016 Insights + Trends: Think Outside the (in)Box

Thu, Jan 07, 2016

We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing.

Direct mail is certainly not dead, rather alive and kicking - after a growth of 2.7% in 2014, direct mail was predicted by the Winterberry Group to extend its growth another 1% in 2015.

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Categories: direct mail


2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy

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Categories: marketing, personalization, direct mail, direct mail conversions


The Year of Data-Driven Marketing

Tue, Dec 15, 2015

For Marketers everywhere, there’s no escaping questions around data – what does the data say? What can we do with the data? Where are we getting data from? It never seems to end! With such a precedent on data already, we can only anticipate more questions, challenges and opportunities surrounding data driven marketing in the year to come.

So, how can marketers embrace this drive to make the most of data when determining what strategies for engaging with customers should look like in 2016?

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Introduction: 2016 Marketing Trends Series

Wed, Nov 25, 2015

As 2015 comes to a close, we like to reflect on the successes the year brought – not just to the company – but to the direct marketing industry as a whole. In anticipation for the year ahead, it’s also our job to list our learnings from the last twelve months and see how they will translate and/or change in the coming twelve.

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Categories: marketing


Universal Wilde at &THEN15: Insights and Trends

Thu, Oct 22, 2015

 

Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.

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Categories: trending


Postal Rates Expected to Remain Unchanged Until April of 2016

Fri, Jul 31, 2015
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Categories: pricing, Postal Service


The Postal Regulatory Commission approved the U.S. Postal Service’s Rate Increase and Classification Proposals

Fri, May 29, 2015

Effective May 31, 2015, the average overall postage increase will increase 1.966%, which aligns with the CPI cap. The increase for Standard Mail letters is approximately 1.8% for automation mail and 1.2% for walk-sequence carrier route. First-Class Mail Automation Letters and Cards increase about 2.4%. (Commercial First-Class increased at a higher rate because most single-piece rates didn’t change.) Business mailers may see postage bills that vary significantly from the class average based on the specific rate categories they use.

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Universal Wilde wins the Gold Award of Excellence and the Silver Award of Distinction from the Communicator Awards

Tue, May 12, 2015

We are thrilled to announce that two of our Marketing Communication entries were winners in the 2015 Communicator Awards competition! 

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. There were over 6,000 entries received from organizations across the US and around the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

Linda Day, executive director of the AIVA, noted “The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.” Needless to say, we are thrilled to have won two awards in this prestigious and highly competitive competition.

So which two entries won?
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Categories: marketing


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