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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

New Year Direct Mail Resolutions

Wed, Jan 09, 2019

New Year. New Mail. Marketers are sure to see these 5 strategies used in direct mail in 2019. Will you take advantage of this new year opportunity?

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Categories: marketing, advertising, personalization, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, Storytelling, print industry, statistics, campaign, new year, mail, direct mail campaign, USPS, Augmented Reality, variable data print, data, technology, communication, call to action, open rate, print, new year direct mail resolutions, AR


Andy Jansons - The Career of a Print Professional

Mon, Oct 22, 2018

How did you get your start in the print industry?

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Categories: print marketing, print industry, variable data print, communication, experience, print


Make it Personal – How to effectively add personalization to your donor campaign

Mon, Aug 20, 2018

Personalization is not a new concept. Walk into a gas station near a tourist attraction across the United States and you are likely to find a keychain with your name on it. Consumers have grown from being in awe of this concept to expecting it.  Today, personalized email marketing and direct mail are critical to driving customer response and interaction. A specific area that personalization is key is donor communications. Donors in today’s world are expecting appreciation for their contributions. One way of showing appreciation is by displaying to the reader specific information regarding the donor’s interest in why they continue to support the organization. The way marketers can accomplish this is through highly targeted messages based on customer research. The Human Heritage Project uses this level of personalization by using their communications to help donors become more involved in construction projects. They accomplish this by giving them the opportunity to input their creativity into the decorations and the setting. Donors thus feel part of the team and are more likely to contribute in the future.

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Meet a UW Expert: Kevin Buckley

Fri, Aug 03, 2018

Name: Kevin Buckley

Title: Senior Sales Advisor

What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.

Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.

Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.

What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects. 

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Categories: interviews, print industry, communication, expert


An Internship to Remember

Wed, Aug 01, 2018

      The internship at Universal Wilde was presented to me through the NEDMA Direct Marketing Scholarship that I was awarded this past spring. I am incredibly lucky for the opportunity that I have had with this internship. I would’ve never pushed myself out of my comfort zone and worked in a new type of company if it wasn’t for NEDMA. I have learned numerous marketing tactics and software skills as well as my personal preferences for future jobs.

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Categories: interviews, variable data print, subject lines, email, technology, communication, millennial, intern, summer, meg, experience


Meet a UW Expert: Russell Opper

Mon, Jul 23, 2018

Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry. 

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Categories: interviews, print industry, communication, expert


5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018
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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


Interview with UW Summer Marketing Intern Meg Ennis

Fri, Jun 15, 2018

I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.

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Categories: personalization, direct mail, print marketing, print industry, direct mail campaign, variable data print, data and technology, data, technology, "innovation", millennial


Innovation in the Publishing Industry

Wed, Apr 25, 2018

I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services. 

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Categories: marketing, trending, print industry, publishing, conference, technology


The Email Customer Experience: What To Do At The 4 Critical Moments

Thu, Apr 19, 2018

Many of the email best practices posts I’ve read have a kaleidoscope of tips and tricks to improve results – anything from upgrading open rates, to avoiding spam filters.

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Categories: marketing, email, email marketing, email customer experience, communication, call to action, click rate, open rate, mobile


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