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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.


Categories: marketing, advertising, personalization, direct mail, print marketing, Data Science, marketing campaign, data and technology, neuromarketing, data, behavioral data, data insights

4 Types Of Data To Improve Marketing & Enhance Your Communications

Tue, Feb 27, 2018

As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.


Categories: atitudinal data, data, demographic data, behavioral data, data insights

An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More

Wed, Feb 14, 2018

On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision?  A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?


Categories: Behavioral Science, aaron reid, behavioral economics, emotion, implicit association, implicit bias, neuromarketing, sentient Decision Science, implicit research

Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

Thu, Feb 08, 2018

Email communication can be a very successful vehicle in getting your message to your customers or potential customers.

However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.

According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!

So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?

Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.


Categories: marketing, print industry, mail, content marketing, subject lines, email, spam mail, email marketing

Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:


Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology

How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

Fri, Feb 02, 2018

In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.


Categories: advertising, content marketing, status Quo Bias, tv advertising, patriots, football, super bowl, tv, commercials, ads

An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.


Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege

[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:


Categories: marketing, advertising, personalization, direct mail, print marketing, trending, Data Science, higher education, customer interaction, new year, mail, marketing campaign

Marketing to Millennials: Trends you'll see in 2018

Mon, Jan 08, 2018

Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product.  The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.


Categories: marketing, advertising, personalization, trending, Data Science, new year, marketing campaign, privacy protection, content marketing

[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.


Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency