I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Our Northeastern Co-op, who’s been with us for the past 6 months, is awesome! We cannot underestimate what she’s brought to our organization in her short time with us. We’re sorry to see her go. Kristen didn’t come to us with years of experience, but she came with three qualities that are key to her success and would be key to the success for any intern.READ MORE +
Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.
I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.
Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:
Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics or numbers.
“Where Opportunity Rocks!” That was the theme of the most recent marketing conference held by the Life Insurance Marketing Research Association, or LIMRA, in Nashville, TN this June. And opportunity was not just part of the theme, it was a key part of all the great sessions and presentations.READ MORE +
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You have to watch this video. Seriously, watch it, and then read the rest of what I love about it.READ MORE +
With 30 years of experience, it’s safe to say that Bill Fitzgerald is an expert in the print industry. He’s the CEO/Founder of Universal Wilde, a company that he helped build, lead, and guide through several acquisitions.READ MORE +
We are excited to announce that Universal Wilde's Chief Strategy Officer John Sisson will be speaking at the 2017 LIMRA Marketing Conference in Nashville, Tennessee.READ MORE +
Categories: Universal Wilde News
There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.READ MORE +