Personalization is not a new concept. Walk into a gas station near a tourist attraction across the United States and you are likely to find a keychain with your name on it. Consumers have grown from being in awe of this concept to expecting it. Today, personalized email marketing and direct mail are critical to driving customer response and interaction. A specific area that personalization is key is donor communications. Donors in today’s world are expecting appreciation for their contributions. One way of showing appreciation is by displaying to the reader specific information regarding the donor’s interest in why they continue to support the organization. The way marketers can accomplish this is through highly targeted messages based on customer research. The Human Heritage Project uses this level of personalization by using their communications to help donors become more involved in construction projects. They accomplish this by giving them the opportunity to input their creativity into the decorations and the setting. Donors thus feel part of the team and are more likely to contribute in the future.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Name: Kevin Buckley
Title: Senior Sales Advisor
What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.
Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.
Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.
What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects.
The internship at Universal Wilde was presented to me through the NEDMA Direct Marketing Scholarship that I was awarded this past spring. I am incredibly lucky for the opportunity that I have had with this internship. I would’ve never pushed myself out of my comfort zone and worked in a new type of company if it wasn’t for NEDMA. I have learned numerous marketing tactics and software skills as well as my personal preferences for future jobs.READ MORE +
Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry.READ MORE +
Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"
I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.READ MORE +
I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services.READ MORE +
Many of the email best practices posts I’ve read have a kaleidoscope of tips and tricks to improve results – anything from upgrading open rates, to avoiding spam filters.READ MORE +
If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel".READ MORE +
Categories: marketing, advertising, direct mail, print industry, content binge, variable data print, data and technology, data, data insights, ai, artificial intelligence, nedma, conference, technology
There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.READ MORE +