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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance


3 Keys to Success as a Marketing Intern

Wed, Jul 05, 2017

Our Northeastern Co-op, who’s been with us for the past 6 months, is awesome! We cannot underestimate what she’s brought to our organization in her short time with us. We’re sorry to see her go. Kristen didn’t come to us with years of experience, but she came with three qualities that are key to her success and would be key to the success for any intern.

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Categories: marketing, Universal Wilde News, Storytelling


Discover Why Sappi’s Marketing of Higher Education is a Must-Read

Thu, Jun 29, 2017

Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.

I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.

Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:

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Categories: marketing, personalization, print marketing, higher education


[INFOGRAPHIC] Discover How Numbers Can Inspire New Ideas

Fri, Jun 23, 2017

Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics or numbers.

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Categories: marketing, personalization, statistics


Where Opportunity Rocks: 3 Insights from the LIMRA Conference

Fri, Jun 16, 2017

“Where Opportunity Rocks!” That was the theme of the most recent marketing conference held by the Life Insurance Marketing Research Association, or LIMRA, in Nashville, TN this June. And opportunity was not just part of the theme, it was a key part of all the great sessions and presentations.

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Categories: Insurance Industry, LIMRA


Discover How Print is Flourishing in Publishing

Mon, Jun 12, 2017
We attended Book Expo America 2017 to learn more about what’s up and coming in the publishing industry. It was also important to us to get a deeper understanding of how publishers connect with their customers and excite readers to learn and consume their content. Here are our top 3 takeaways:
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Categories: promotional, print industry, publishing


Legacy of a Great Business

Thu, Jun 08, 2017

You have to watch this video. Seriously, watch it, and then read the rest of what I love about it.

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Categories: direct mail, Storytelling, print industry


Interview With Bill Fitzgerald: Adapting In The Print Industry To Meet Customers' Needs

Thu, May 25, 2017

With 30 years of experience, it’s safe to say that Bill Fitzgerald is an expert in the print industry. He’s the CEO/Founder of Universal Wilde, a company that he helped build, lead, and guide through several acquisitions.

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Categories: interviews


John Sisson To Speak At The 2017 LIMRA Marketing Conference

Mon, May 22, 2017

We are excited to announce that Universal Wilde's Chief Strategy Officer John Sisson will be speaking at the 2017 LIMRA Marketing Conference in Nashville, Tennessee.

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Categories: Universal Wilde News


Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: marketing, Behavioral Science, Storytelling, Insurance Industry, Data Science