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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Wilde Agency wins Silver Award

Wed, Nov 19, 2014

Congratulations Wilde Agency for winning the silver award at the 2014 International Echo Awards. See the full list of winners here: http://thedma.org/news/dma-presents-the-2014-international-echo-awards-complete-list-of-winner/

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Postmaster General Donahoe to Retire February 2015; Megan Brennan named successor

Fri, Nov 14, 2014

The United States Postal Service Board of Governors announced today that Postmaster General and Chief Executive Officer Patrick R. Donahoe has decided to retire February 1, 2015, after 39 years with the Postal Service.

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Categories: Postal Service


USPS Changes Postal Pricing

Wed, Jul 09, 2014

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

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Categories: direct mail


Bed, Bath, & Beyond Great Marketing

Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.

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Categories: marketing, direct mail, print marketing


Break Out the T-Shirt Guns...

Fri, Apr 04, 2014

EVERYONE loves free giveaways!  I know I still have free rally towels, sunglasses, wristbands, mini posters, and enough giveaway t-shirts to clothe Boston’s homeless.  In a world of high gas prices, $5 beers, and student loans up to your ears, free giveaways are kind of like a treat that says “Hey, you’re awesome.  Thanks for being here!”

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Categories: promotions


IMPORTANT: Google Maps, Updated

Tue, Apr 01, 2014

Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.

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Categories: trending


Change The Way You Look At Logos Forever

Mon, Mar 31, 2014

Have you ever wondered why logos are drawn the way they are? Or have you ever looked at a logo quickly and thought to yourself, "Gosh, I thought I just saw something..."

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Categories: marketing, advertising


Multi-Level Engagement... at the Movies!

Tue, Mar 25, 2014

As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier.  If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education.  Really, they are good!

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Categories: marketing, promotions, trending


I Tapped It. Have You?

Mon, Mar 17, 2014

How long can you go without tapping on your phone? You're probably scoffing if I say "I bet you can't go ten minutes or longer."

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Categories: marketing


What Happens When Companies Go Bankrupt?

Thu, Mar 13, 2014

The general population goes to the Internet to talk about it.

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Categories: marketing, trending


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