Universal Wilde Blog

Have you ever considered external partnerships to accelerate innovation in your company? That's exactly what P&G did - and as a result, they've developed products like Swiffer and Duracell Powermat!

Over the week of May 20 Universal Wilde held bake sales for the One Fund at our facilities throughout Massachusetts. One bake sale was held per day in each of the locations and at the end of the week we raised $710 to donate to the One Fund.

1) Ferrari Cuts Sports Car Production to Enhance Exclusivity

The New England Financial Marketing Association, or NEFMA, is a New England-based non-profit organization of financial marketing professionals – from financial executives to service companies. Since its creation in 1970 the organization has now grown to over 300 professionals. On May 9^th and 10^th we attended the New England Financial Marketing Association’s (NEFMA) Annual Conference in Framingham, Massachusetts.

Five things we've read (or seen) and liked this week:

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

The healthcare industry uses the PDSA (Plan, Do, Study, Act) cycle to test ideas in order to improve the quality and efficiency of new healthcare implementations, including but not limited to diagnostic tests and first-time patient registration. Using PDSA to instill change doesn’t have to apply to just healthcare. In fact, like a focus group or test pool, using the PDSA cycle in marketing can help you see what changes (if any) need to be made to improve your marketing plan and marketing ROI. The more you can glean from testing changes, the greater the chance of success once you put new ideas into action.

Here at Universal Wilde, every day is Earth Day.  We do our part to recycle as much material as possible, all the while reducing the use of VOCs (Volatile Organic Compounds) used and amount of emissions from our locations.

If you were to visit every printer in the country, you'd only find a few who have web-printing capabilities comparible to ours.  In our Rockland, MA facility, we print over 70 million pages a day. With presses running 24/7, it's quite the operation! Check out this quick video to get a glimpse of how we manage to keep up with the massive demand for web printing.  Then, click the button below to find out how we can help your business create the very best marketing communications.  

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.