Universal Wilde Blog

On October 16 I got to witness a great speech at the DMA conference. This wasn't a presentation about a product or even instruction in direct marketing, but it was nevertheless an amazing presentation. The speaker, Hal Brierly, was being inducted into the DMA Hall of Fame. I don't know Hal, who was listed as a pioneer in developing customer loyalty campaigns, but I certainly understand why he was inducted. He spoke for more than 20 minutes, but all he really said throughout the whole acceptance speech was “thank you.”

Channel marketing, like the weather in New England, is constantly changing.  DMA, or Direct Marketing Association, keeps all of its members up to speed on new trends, data, and technologies, as well as bringing marketers from all over together at conferences and events.  And DMA2012, their biggest event of the year, is occurring this October 13-18 in sunny Las Vegas – no umbrella needed!