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USPS Changes Postal Pricing

  
  
  
  

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

Postal Rates...Going Up, Up, Up!

  
  
  
  
See how your directmarketing is affectedby postal increases

All USPS rates increased as of Sunday, January 26, 2014.

A Word With the Postmaster General

  
  
  
  

Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.

Going Postal Over Mailings

  
  
  
  
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Earlier in November the Postal Regulatory Commission (PRC)  ruled that Full-Service Intelligent Mail Barcoding (IMB) constitutes a rate increase when implemented. Supposedly in effect on January 26, 2014, automated price discounts are being delayed until PRC says otherwise.

2012 USPS® QR Code Discount

  
  
  
  
QR code linking to Expert Advice

With the smartphone revolution that’s been taking place over the last few years, there’s been an explosion in popularity of QR codes in marketing. The relatively recent technology has allowed marketers to do everything from adding a YouTube video link to a print ad, to virtual grocery stores.  Even the US Postal Service is getting in on the QR code action, with their Mobile Commerce & Personalization Promotion for the summer of 2012. 

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