Everyone loves free stuff…which is why promotional products can play a big role in the marketing strategies of both B2C and B2B companies. But to be effective, the promotional items you choose should coincide with your business goals, values, and initiatives. For example, if you and/or your customers value environmental responsibility (like we do!), then all that “free stuff” you use in your marketing campaign should be eco-friendly. But there are thousands of eco-friendly choices; so how do you pick which memorable product you’ll give away at your next trade show, or incorporate into your direct mail campaign? To help you out, we’ve created a list of highly effective, eco-friendly promotional products for any budget.