Universal Wilde Blog

Have you ever considered external partnerships to accelerate innovation in your company? That's exactly what P&G did - and as a result, they've developed products like Swiffer and Duracell Powermat!

1) Ferrari Cuts Sports Car Production to Enhance Exclusivity

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

The healthcare industry uses the PDSA (Plan, Do, Study, Act) cycle to test ideas in order to improve the quality and efficiency of new healthcare implementations, including but not limited to diagnostic tests and first-time patient registration. Using PDSA to instill change doesn’t have to apply to just healthcare. In fact, like a focus group or test pool, using the PDSA cycle in marketing can help you see what changes (if any) need to be made to improve your marketing plan and marketing ROI. The more you can glean from testing changes, the greater the chance of success once you put new ideas into action.

Here at Universal Wilde, every day is Earth Day.  We do our part to recycle as much material as possible, all the while reducing the use of VOCs (Volatile Organic Compounds) used and amount of emissions from our locations.

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

Big data: it's not just for business purposes anymore. It's now being used to predict the weather, too, with the introduction of new databases and technology ventures in the meteorological field.

If you’ve been on the internet in the last ten or so days, you’ve heard of the Harlem Shake – and just how many Harlem Shake videos there are.

So for the past several months on our social media accounts we've been getting progressively more excited about 3D printing. Then we realized: some people might not know what 3D print is - or why we're making such a fuss about it.

If there’s a constant theme at Universal Wilde, it’s always been investing in the future.  Back when we were still Universal, our CEO Bill Fitzgerald assembled our sales team and drew a map of everything involved in how the marketplace was changing.  He outlined the needs of our customers, showed where we stood, and how that fit with what our customers needed.  From this, his vision of “Thought to Distribution” was born.