Universal Wilde Blog

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

John Sisson—personalized communications expert and President of Universal Wilde— talks about best (and worst!) practices for using data in direct marketing.   Watch the video to discover keys to creating a successful, data-driven direct marketing campaign today! 

You've heard it again and again: personalization leads to higher response rates because it enables you to speak more relevantly to your target audience.

In direct marketing, you would be in danger of thinking like a dinosaur if you didn’t have a multi-channel mindset. The core principle of successful direct marketing is driving your audience to a specific "call to action." and getting them to take action.

From Direct Marketing News
by John Sisson, President, Universal Wilde

Whenever challenged by marketing to buy new lists, the first question is whether the existing opportunities have been exhausted.  Generally this is not the case.  

 Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.