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Universal Wilde Blog

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What's Your REAL ROI?


Seems like all people want these days are results, results, and more results.

Holiday Marketing Spend


‘Tis the season…

Going Off the Menu

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If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

Even Soda's Getting Personal


Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

VIDEO BLOG: Using Data for Direct Marketing


John Sisson—personalized communications expert and President of Universal Wilde— talks about best (and worst!) practices for using data in direct marketing.   Watch the video to discover keys to creating a successful, data-driven direct marketing campaign today! 

Want to Increase Direct Mail Response Rates? Use This New Technology


You've heard it again and again: personalization leads to higher response rates because it enables you to speak more relevantly to your target audience.

5 Tips That Will Get Your Email Campaigns Read

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In direct marketing, you would be in danger of thinking like a dinosaur if you didn’t have a multi-channel mindset. The core principle of successful direct marketing is driving your audience to a specific "call to action." and getting them to take action.

Personalization, Personalization Everywhere and Not a Drop to Drink

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From Direct Marketing News
by John Sisson, President, Universal Wilde

Direct Marketing: 4 Overlooked Tips For Improved ROI

Direct marketingDirect marketing through existing direct mail lists and customer databases is typically an underutilized opportunity for business development.  In fact, databases are frequently overlooked as a tool to uncover new business and find opportunities within your current business.  

Whenever challenged by marketing to buy new lists, the first question is whether the existing opportunities have been exhausted.  Generally this is not the case.  

3 Reasons Your Direct Marketing Campaign Isn't Effective


 Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.

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