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Universal Wilde Blog

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What's Your REAL ROI?

  
  
  
  

Seems like all people want these days are results, results, and more results.

Plan, Do, Study, Act

  
  
  
  
H/T iso9001consultant

The healthcare industry uses the PDSA (Plan, Do, Study, Act) cycle to test ideas in order to improve the quality and efficiency of new healthcare implementations, including but not limited to diagnostic tests and first-time patient registration. Using PDSA to instill change doesn’t have to apply to just healthcare. In fact, like a focus group or test pool, using the PDSA cycle in marketing can help you see what changes (if any) need to be made to improve your marketing plan and marketing ROI. The more you can glean from testing changes, the greater the chance of success once you put new ideas into action.

Kick the Can-Spam

  
  
  
  
h/t arnoldzwicky

Last week we talked about what spam emails were and how your emails can – unfortunately for you – end up being classified as spam. This week, we’re going to tell you how to get rid of some of your spam and how to avoid making your emails spam-tastic!

Four Easy Ways Your Business Can Reduce Its Carbon Footprint

  
  
  
  
eco1

Each year, Universal Wilde sets goals for how much we’re going to reduce our carbon footprint by and the ways in which we’ll do it.  A lot of what we do is in the manufacturing process, such as using efficient equipment, getting our plants certified by the Department of Environmental Protection and other organizations, and recycling 100% of excess paper generated in our printing and finishing operations.

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