No matter what your holiday plans are, there's a very good chance you'll be spending a large chunk of change this season.
Universal Wilde Blog
It’s that time of the year again - where McDonald’s Monopoly promotion comes back in full force for the summer as consumers storm the fast food restaurant in hopes of hitting the jackpot and winning the big-ticket prizes. Since 1987, McDonald’s collaboration with Hasbro’s Monopoly has proven to be an enormous marketing success. Over the years, McDonald's customers have shown more frequent consumption during the months of the sweepstakes, and as a result, revenue sky rockets. If you are not familiar with this contest, McDonald's teams up with Monopoly one month every year and puts game pieces on certain foods on the menu. These game pieces are then collected by the customer in hopes of filling the Monopoly board in order to redeem prizes. If you collect all of the necessary properties of the same color, you win a large prize (although there are also smaller prizes). This marketing strategy has shown increasing popularity each year, but what are the actual odds of winning a prize... and what has made this promotion so successful?
Topics: data, marketing, advertising, coupon, statistics, marketing communications, Universal Wilde, trends, direct marketing, wilde agency, branding, brand, brand image, promotional, promotions, sales, human behavior, sweepstakes, psychology, creative, McDonald's, McDonald's Monopoly, Monopoly, contests, probability
Most of us know coupons as "how I got this great deal" – or, worse, from being stuck behind that person in the supermarket who has a coupon for every item they purchase. Whether you pronounce it "coo-pawn" or "cue-pon", you know what those paper clippings mean: savings for the consumer. What most of us don’t know is that September was declared National Coupon Month in 1998 by the Promotion Marketing Association (PMA). What most of us also don’t know is that 2012 is the 125th anniversary of the coupon!