Equipment List
Expert Advice
Equipment List
Customer Login
Other Resources
Did you know?

Universal Wilde Blog

What's Your REAL ROI?

Posted by Jennifer Kearney on Fri, Jan 31, 2014

Seems like all people want these days are results, results, and more results.

Read More

Topics: data, 2014 trends, tips, marketing, personalization, marketing communications, Universal Wilde, personalized communication, trends, ROI, direct marketing, direct marketing strategy, direct marketing campaign, sales, open rate, communications, creative, marketing conversions, marketing programs, Real ROI, whitepaper, download, results, campaigns, campaign results, response rates

Data Mining and Linguistics (2)

Posted by Jennifer Kearney on Thu, Jan 23, 2014

You’ve heard of mining data for better marketing and advertising – but what about for forensic linguistics? Can you mine words and letters to reveal more about your consumption habits?

Read More

Topics: data, 2014 trends, data mining, marketing, Universal Wilde, data processing, linguistics, marketing trends, JK Rowling, Robert Galbraith, JGAAP

Data Mining and Linguistics (1)

Posted by Jennifer Kearney on Wed, Jan 15, 2014

You’ve heard of mining data for better marketing and advertising – but what about for forensic linguistics?

Read More

Topics: data, 2014 trends, data mining, marketing, Universal Wilde, data processing, linguistics, marketing trends, JK Rowling, Robert Galbraith, JGAAP

Mass Communication...or Miscommunication?

Posted by Brian Young on Thu, Sep 19, 2013

Media has become a mass communication tool, placed at the center of our society.  Today, everything that we do ends up in the media – whether it’s through mainstream, such as newspapers, or just social networking, such as Twitter.  Regardless of the media method, everyone’s using media to learn and be aware of important information or events.  Although the media is successful in informing people, it is also important to notice its flaws. Due to many media companies competing for the most efficient (and watched) news coverage, it often becomes a race to see who can deliver the information to the public the quickest.  As a result, news teams are constantly making mistakes and delivering misinformation every day through media.  Although the occasional slip up may not seem like a big deal, it has single handedly affected the lives of many people that have been in the media spot light. 

Read More

Topics: data, marketing communications, Universal Wilde, trends, Boston, brand, brand image, Twitter, Facebook, trending, communications, communication, news, media

McDonald's and Monopoly: A Winning Combination

Posted by Brian Young on Wed, Aug 21, 2013

It’s that time of the year again - where McDonald’s Monopoly promotion comes back in full force for the summer as consumers storm the fast food restaurant in hopes of hitting the jackpot and winning the big-ticket prizes.  Since 1987, McDonald’s collaboration with Hasbro’s Monopoly has proven to be an enormous marketing success.  Over the years, McDonald's customers have shown more frequent consumption during the months of the sweepstakes, and as a result, revenue sky rockets.  If you are not familiar with this contest, McDonald's teams up with Monopoly one month every year and puts game pieces on certain foods on the menu.  These game pieces are then collected by the customer in hopes of filling the Monopoly board in order to redeem prizes.  If you collect all of the necessary properties of the same color, you win a large prize (although there are also smaller prizes).  This marketing strategy has shown increasing popularity each year, but what are the actual odds of winning a prize... and what has made this promotion so successful? 

Read More

Topics: data, marketing, advertising, coupon, statistics, marketing communications, Universal Wilde, trends, direct marketing, wilde agency, branding, brand, brand image, promotional, promotions, sales, human behavior, sweepstakes, psychology, creative, McDonald's, McDonald's Monopoly, Monopoly, contests, probability

Data + Major League Statistics

Posted by Brian Young on Thu, Jul 18, 2013

With the MLB season at its halfway point and the all-star break underway, projections about the remainder of each all-star’s season are being developed by statisticians and sports analysts.  In order to make these difficult projections, data is collected, studied from previous seasons, and combined with the first half of the current season to be put against a full season stat line.  Although these predictions are not always on target with every player, the numbers are closely accurate in many circumstances.  Thanks to statisticians releasing this data, sports analysts can make these projections in the middle of the season for spectators to see and understand the pace of certain players.  

Read More

Topics: data, statistics, Universal Wilde, trends, Boston, sports, MLB, All-Star

Connect, Develop, and Learn From P&G!

Posted by Jennifer Kearney on Wed, Jun 19, 2013

Have you ever considered external partnerships to accelerate innovation in your company? That's exactly what P&G did - and as a result, they've developed products like Swiffer and Duracell Powermat!

Read More

Topics: data, marketing, marketing communications, Universal Wilde, innovation, Boston, wilde agency, P&G, Procter & Gamble, creative, video, YouTube, video blog, events, Lital Asher-Dotan, Connect + Develop, accelerated innovation, open innovation, partnerships, external partnerships, BBJ, Boston Business Journal

Five Thing Friday

Posted by Brian Young on Fri, May 31, 2013

1) Ferrari Cuts Sports Car Production to Enhance Exclusivity

Read More

Topics: data, marketing, advertising, ads, marketing communications, Universal Wilde, innovation, Boston, Boston Strong, five thing friday

Even Soda's Getting Personal

Posted by Jennifer Kearney on Tue, Mar 19, 2013

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

Read More

Topics: data, marketing, personalization, Universal Wilde, innovation, personal, market trends, equipment, big data, Coca-Cola, Coca-Cola Freestyle

Accumulating Snow, Accumulating Data

Posted by Jennifer Kearney on Thu, Mar 07, 2013

Big data: it's not just for business purposes anymore. It's now being used to predict the weather, too, with the introduction of new databases and technology ventures in the meteorological field.

Read More

Topics: data, Universal Wilde, innovation, data processing, big data, weather, snow, blizzard, snowstorm

Follow Us

Subscribe via E-mail