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Universal Wilde Blog

Nancy Harhut's 3 Proven Ways to Increase Engagement

Posted by Jennifer Kearney on Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.

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Topics: Universal Wilde, direct marketing, wilde agency, NEDMA, direct marketing campaign, engagement, DM News, DMA, Nancy Harhut, OMI

You're welcome. OK, it's really about thank you

Posted by John Sisson on Wed, Oct 24, 2012

On October 16 I got to witness a great speech at the DMA conference. This wasn't a presentation about a product or even instruction in direct marketing, but it was nevertheless an amazing presentation. The speaker, Hal Brierly, was being inducted into the DMA Hall of Fame. I don't know Hal, who was listed as a pioneer in developing customer loyalty campaigns, but I certainly understand why he was inducted. He spoke for more than 20 minutes, but all he really said throughout the whole acceptance speech was “thank you.”

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Topics: customer service, John Sisson, thank you, direct marketing strategy, DM News, marketing conferences, DMA, Direct Marketing Association

The One Event We’d Never Miss: DMA2012

Posted by Jennifer Kearney on Fri, Sep 14, 2012

Channel marketing, like the weather in New England, is constantly changing.  DMA, or Direct Marketing Association, keeps all of its members up to speed on new trends, data, and technologies, as well as bringing marketers from all over together at conferences and events.  And DMA2012, their biggest event of the year, is occurring this October 13-18 in sunny Las Vegas – no umbrella needed!

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Topics: John Sisson, direct marketing strategy, DMA, Direct Marketing Association, Las Vegas, DMA Discount

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