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Universal Wilde Blog

Even Soda's Getting Personal

Posted by Jennifer Kearney on Tue, Mar 19, 2013

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

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Topics: data, marketing, personalization, Universal Wilde, innovation, personal, market trends, equipment, big data, Coca-Cola, Coca-Cola Freestyle

Innovation and Investing in the Future

Posted by John Sisson on Wed, Dec 05, 2012

If there’s a constant theme at Universal Wilde, it’s always been investing in the future.  Back when we were still Universal, our CEO Bill Fitzgerald assembled our sales team and drew a map of everything involved in how the marketplace was changing.  He outlined the needs of our customers, showed where we stood, and how that fit with what our customers needed.  From this, his vision of “Thought to Distribution” was born.

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Topics: customer service, innovation, printing, equipment, presses, investing in the future

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