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Universal Wilde Blog

Nancy Harhut's 3 Proven Ways to Increase Engagement

Posted by Jennifer Kearney on Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.

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Topics: marketing, advertising, personalization, trending

What's In It for ME?

Posted by Jennifer Kearney on Mon, Dec 16, 2013

The most important thing you can remember when you write a direct marketing communication is that your audience doesn’t really want to hear anything about you.

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Topics: marketing, personalization, print marketing, trending

Holiday Marketing Spend

Posted by Jennifer Kearney on Mon, Dec 09, 2013

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Topics: marketing, advertising, personalization

Going Off the Menu

Posted by Jennifer Kearney on Wed, May 01, 2013

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

Shouldn’t the same logic apply in the business world? I’ve returned to businesses time and time again because they’ve been willing to go “off the menu” in terms of products or services to make sure that I leave as a happy customer. I’m willing to pay a higher price in order to get a product or service that makes me feel like it was made specifically for me. That’s one way that you can make happy customers – by providing them with personalized solutions.

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Topics: marketing, personalization

Even Soda's Getting Personal

Posted by Jennifer Kearney on Tue, Mar 19, 2013

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.

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Topics: marketing, personalization

VIDEO BLOG: Using Data for Direct Marketing

Posted by Caroline Irving on Fri, Jul 06, 2012

John Sisson—personalized communications expert and President of Universal Wilde— talks about best (and worst!) practices for using data in direct marketing.   Watch the video to discover keys to creating a successful, data-driven direct marketing campaign today! 

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Topics: personalization, direct mail

Want to Increase Direct Mail Response Rates? Use This New Technology

Posted by Doug Fruscione on Fri, Jun 01, 2012

You've heard it again and again: personalization leads to higher response rates because it enables you to speak more relevantly to your target audience.

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Topics: personalization

5 Tips That Will Get Your Email Campaigns Read

Posted by Tony Leland on Fri, May 18, 2012

In direct marketing, you would be in danger of thinking like a dinosaur if you didn’t have a multi-channel mindset. The core principle of successful direct marketing is driving your audience to a specific "call to action." and getting them to take action.

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Topics: personalization

Personalization, Personalization Everywhere and Not a Drop to Drink

Posted by John Sisson on Tue, May 08, 2012

From Direct Marketing News
by John Sisson, President, Universal Wilde

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Topics: personalization

Direct Marketing: 4 Overlooked Tips For Improved ROI

Posted by Lianne Wade on Wed, Apr 18, 2012

Direct marketing through existing direct mail lists and customer databases is typically an underutilized opportunity for business development.  In fact, databases are frequently overlooked as a tool to uncover new business and find opportunities within your current business.  
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Topics: personalization

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