All USPS rates increased as of Sunday, January 26, 2014.
Universal Wilde Blog
Topics: 2014 trends, Universal Wilde, direct mail campaigns, direct marketing, direct mail, direct mail solutions, USPS, direct mail conversions, Postmaster General, postal, Post Office, Postal Service, postage
Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.
Earlier in November the Postal Regulatory Commission (PRC) ruled that Full-Service Intelligent Mail Barcoding (IMB) constitutes a rate increase when implemented. Supposedly in effect on January 26, 2014, automated price discounts are being delayed until PRC says otherwise.
With the smartphone revolution that’s been taking place over the last few years, there’s been an explosion in popularity of QR codes in marketing. The relatively recent technology has allowed marketers to do everything from adding a YouTube video link to a print ad, to virtual grocery stores. Even the US Postal Service is getting in on the QR code action, with their Mobile Commerce & Personalization Promotion for the summer of 2012.