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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Universal Wilde wins the Gold Award of Excellence and the Silver Award of Distinction from the Communicator Awards

Tue, May 12, 2015

We are thrilled to announce that two of our Marketing Communication entries were winners in the 2015 Communicator Awards competition! 

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. There were over 6,000 entries received from organizations across the US and around the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

Linda Day, executive director of the AIVA, noted “The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.” Needless to say, we are thrilled to have won two awards in this prestigious and highly competitive competition.

So which two entries won?
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Categories: marketing


Retirement Celebration Honoring Three Employees

Tue, May 05, 2015

The careers of John Hall, Tony Jesus Sr. and Ed Stephens are coming to an end as they enter the next chapter of their lives - retirement. As a tribute to their devotion to the company and their colleagues, and in appreciation for their years of service, a retirement party was held last Thursday at Universal Wilde.

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Universal Wilde wins – "Best Of Show" at the PINE Gala plus 6 Awards of Excellence

Mon, Apr 20, 2015

We are proud to announce that Universal Wilde won the “BEST IN SHOW” Award in the PINE Awards in Excellence competition. This award is given to the entry which the judges feel distinguishes itself above all others. All PINNACLE (Best of Category) winners compete for this special award.

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Update on 2015 Postal Rate Increase

Fri, Apr 17, 2015

The Postal Service refiled the remainder of its 2015 proposed price changes with the Postal Regulatory Commission according to Leo Raymond, VP-Postal & Member Relations at Epicomm. The Postal Service also indicated it was targeting May 31 as the date on which it would implement all 2015 price and related changes.

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Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck is a Marketing Technologist?”

Thu, Mar 12, 2015

Printing Impressions and Target Marketing will be hosting “What the Heck is a Marketing Technologist?” which will feature our Chief Strategy Officer, John Sisson.  He will be joining Liz Miller, VP, Programs and Operations, CMO Council and Barb Pellow, Group Director, InfoTrends in the discussion.  These industry professionals will cover the increasing need for a “marketing technologist”- an industry specialist with the skill to execute seamless cross-channel communications and leverage new technologies for business solutions.

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UW attends Professional Insuarnce Marketing Association (PIMA) Conference

Wed, Feb 18, 2015

I was fortunate enough to attend the Professional Insurance Marketing Association (PIMA) conference in Marco Island, FL.   This conference brings together marketing executives from Insurance companies, Agents, and business partners.  The purpose of this conference is to discuss industry trends, legislative issues and to create an environment to conduct new business partnerships.  

Some of the major trends that were discussed were how big data is changing the business, the need for a better experience to engage with younger consumers and how new entrants to the market will increase competition.  Maria Ferrante- Schepis, Managing Director from Maddock Douglas, a large consultancy focused on the insurance space, delivered the keynote speech on innovation.  Her research shows that the insurance industry is ripe for what she describes as being Napstered.  Much like how Amazon, Netflix and Uber have dramatically changed how consumers conduct business, acquiring insurance has similar inefficiencies that can be improved with technology.   She believes that impartial advisers, crowd-sourcing to share deductibles, and global competition will greatly change this industry in the next five years.  She also said that these changes will greatly increase participation with millennials.

Bill Sunneson, President of Mass Drive insurance, presented the findings PIMA's technology working group and continued on Maria's theme.   His committee feels that companies like Wal-mart, Amazon and Google will change how insurance is shopped and distributed.   In another presentation, Lou Geremia, senior adviser to Goji, stated that insurance companies are spending 100's of millions of dollars on paid search (up to $30 per click). 

At Universal Wilde we feel we are well positioned to assist insurance companies succeed through these changes.   As the leader in technology driven, "Thought to distribution" direct marketing we are able to quickly take advantage of trigger based campaigns. With only a very small percentage of the budgets discussed above, we are able to deliver high-quality direct marketing pieces to targeted consumers.  Our technology also allows for seamless integration with insurance agencies to quickly deliver targeted follow-up correspondence. 

UW will continue to participate with PIMA and we look forward to participating in this rapidly changing market. 

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Categories: marketing


Wilde Agency wins Silver Award

Wed, Nov 19, 2014

Congratulations Wilde Agency for winning the silver award at the 2014 International Echo Awards. See the full list of winners here: http://thedma.org/news/dma-presents-the-2014-international-echo-awards-complete-list-of-winner/

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Postmaster General Donahoe to Retire February 2015; Megan Brennan named successor

Fri, Nov 14, 2014

The United States Postal Service Board of Governors announced today that Postmaster General and Chief Executive Officer Patrick R. Donahoe has decided to retire February 1, 2015, after 39 years with the Postal Service.

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Categories: Postal Service


USPS Changes Postal Pricing

Wed, Jul 09, 2014

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

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Categories: direct mail


Bed, Bath, & Beyond Great Marketing

Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something year old man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.

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Categories: marketing, direct mail, print marketing


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