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Universal Wilde Blog

USPS Changes Postal Pricing

Posted by Jennifer Kearney on Wed, Jul 09, 2014

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

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Topics: direct mail

3 Rom-Coms That Got Me Into Marketing

Posted by Mike Dixon on Tue, May 20, 2014

I believe there are 3 movies that helped reaffirm my desire to work in marketing at a young age.  These 3 romantic comedies all star a main character who works in advertising and played a role in my career path today.

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Topics: marketing, advertising

Bed, Bath, & Beyond Great Marketing

Posted by Mike Dixon on Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.

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Topics: marketing, direct mail, print marketing

Break Out the T-Shirt Guns...

Posted by Mike Dixon on Fri, Apr 04, 2014

EVERYONE loves free giveaways!  I know I still have free rally towels, sunglasses, wristbands, mini posters, and enough giveaway t-shirts to clothe Boston’s homeless.  In a world of high gas prices, $5 beers, and student loans up to your ears, free giveaways are kind of like a treat that says “Hey, you’re awesome.  Thanks for being here!”

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Topics: promotions

IMPORTANT: Google Maps, Updated

Posted by Jennifer Kearney on Tue, Apr 01, 2014

Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.

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Topics: trending

Change The Way You Look At Logos Forever

Posted by Jennifer Kearney on Mon, Mar 31, 2014

Have you ever wondered why logos are drawn the way they are? Or have you ever looked at a logo quickly and thought to yourself, "Gosh, I thought I just saw something..."

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Topics: marketing, advertising

Multi-Level Engagement... at the Movies!

Posted by Mike Dixon on Tue, Mar 25, 2014

As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier.  If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education.  Really, they are good!

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Topics: marketing, promotions, trending

I Tapped It. Have You?

Posted by Jennifer Kearney on Mon, Mar 17, 2014

How long can you go without tapping on your phone? You're probably scoffing if I say "I bet you can't go ten minutes or longer."

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Topics: marketing

What Happens When Companies Go Bankrupt?

Posted by Jennifer Kearney on Thu, Mar 13, 2014

The general population goes to the Internet to talk about it.

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Topics: marketing, trending

Global Healthcare & Data: A TED Talk

Posted by Jennifer Kearney on Mon, Mar 10, 2014

Collecting global health data is a seriously difficult feat. Not only does it require traveling through all countries and climates, but it requires individuals to go to some of the most desolate, poverty-stricken parts of the world to collect information. Hoping that this info was accurate, they'd then put it into computer and try to make smart, large decisions based on what little information they had. It's important to encompass data from all possible sources - even when it seems impossible to access.

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Topics: trending

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