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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck is a Marketing Technologist?”

Thu, Mar 12, 2015

Printing Impressions and Target Marketing will be hosting “What the Heck is a Marketing Technologist?” which will feature our Chief Strategy Officer, John Sisson.  He will be joining Liz Miller, VP, Programs and Operations, CMO Council and Barb Pellow, Group Director, InfoTrends in the discussion.  These industry professionals will cover the increasing need for a “marketing technologist”- an industry specialist with the skill to execute seamless cross-channel communications and leverage new technologies for business solutions.

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UW attends Professional Insuarnce Marketing Association (PIMA) Conference

Wed, Feb 18, 2015

I was fortunate enough to attend the Professional Insurance Marketing Association (PIMA) conference in Marco Island, FL.   This conference brings together marketing executives from Insurance companies, Agents, and business partners.  The purpose of this conference is to discuss industry trends, legislative issues and to create an environment to conduct new business partnerships.  

Some of the major trends that were discussed were how big data is changing the business, the need for a better experience to engage with younger consumers and how new entrants to the market will increase competition.  Maria Ferrante- Schepis, Managing Director from Maddock Douglas, a large consultancy focused on the insurance space, delivered the keynote speech on innovation.  Her research shows that the insurance industry is ripe for what she describes as being Napstered.  Much like how Amazon, Netflix and Uber have dramatically changed how consumers conduct business, acquiring insurance has similar inefficiencies that can be improved with technology.   She believes that impartial advisers, crowd-sourcing to share deductibles, and global competition will greatly change this industry in the next five years.  She also said that these changes will greatly increase participation with millennials.

Bill Sunneson, President of Mass Drive insurance, presented the findings PIMA's technology working group and continued on Maria's theme.   His committee feels that companies like Wal-mart, Amazon and Google will change how insurance is shopped and distributed.   In another presentation, Lou Geremia, senior adviser to Goji, stated that insurance companies are spending 100's of millions of dollars on paid search (up to $30 per click). 

At Universal Wilde we feel we are well positioned to assist insurance companies succeed through these changes.   As the leader in technology driven, "Thought to distribution" direct marketing we are able to quickly take advantage of trigger based campaigns. With only a very small percentage of the budgets discussed above, we are able to deliver high-quality direct marketing pieces to targeted consumers.  Our technology also allows for seamless integration with insurance agencies to quickly deliver targeted follow-up correspondence. 

UW will continue to participate with PIMA and we look forward to participating in this rapidly changing market. 

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Categories: marketing


Wilde Agency wins Silver Award

Wed, Nov 19, 2014

Congratulations Wilde Agency for winning the silver award at the 2014 International Echo Awards. See the full list of winners here: http://thedma.org/news/dma-presents-the-2014-international-echo-awards-complete-list-of-winner/

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Postmaster General Donahoe to Retire February 2015; Megan Brennan named successor

Fri, Nov 14, 2014

The United States Postal Service Board of Governors announced today that Postmaster General and Chief Executive Officer Patrick R. Donahoe has decided to retire February 1, 2015, after 39 years with the Postal Service.

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Categories: Postal Service


USPS Changes Postal Pricing

Wed, Jul 09, 2014

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

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Categories: direct mail


Bed, Bath, & Beyond Great Marketing

Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something year old man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.

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Categories: marketing, direct mail, print marketing


Break Out the T-Shirt Guns...

Fri, Apr 04, 2014

EVERYONE loves free giveaways!  I know I still have free rally towels, sunglasses, wristbands, mini posters, and enough giveaway t-shirts to clothe Boston’s homeless.  In a world of high gas prices, $5 beers, and student loans up to your ears, free giveaways are kind of like a treat that says “Hey, you’re awesome.  Thanks for being here!”

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Categories: promotions


IMPORTANT: Google Maps, Updated

Tue, Apr 01, 2014

Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.

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Categories: trending


Change The Way You Look At Logos Forever

Mon, Mar 31, 2014

Have you ever wondered why logos are drawn the way they are? Or have you ever looked at a logo quickly and thought to yourself, "Gosh, I thought I just saw something..."

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Categories: marketing, advertising


Multi-Level Engagement... at the Movies!

Tue, Mar 25, 2014

As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier.  If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education.  Really, they are good!

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Categories: marketing, promotions, trending


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