We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing.
Direct mail is certainly not dead, rather alive and kicking - after a growth of 2.7% in 2014, direct mail was predicted by the Winterberry Group to extend its growth another 1% in 2015.
In today’s digital world, inboxes are becoming a crowded space – leaving a huge opportunity for direct mail to grab the attention of customers who are eager to have a tangible correspondence. Not only does this direct delivery receive immediate customer attention and engagement, it also eliminates threats including scams and viruses.
In 2016, brands that recognize the opportunity to think outside of email on ways to reach customers in a meaningful and genuine way via direct mail, while also sparking their immediate engagement, will see the most success.