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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance