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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Mass Communication...or Miscommunication?

Thu, Sep 19, 2013

Media has become a mass communication tool, placed at the center of our society.  Today, everything that we do ends up in the media – whether it’s through mainstream, such as newspapers, or just social networking, such as Twitter.  Regardless of the media method, everyone’s using media to learn and be aware of important information or events.  Although the media is successful in informing people, it is also important to notice its flaws. Due to many media companies competing for the most efficient (and watched) news coverage, it often becomes a race to see who can deliver the information to the public the quickest.  As a result, news teams are constantly making mistakes and delivering misinformation every day through media.  Although the occasional slip up may not seem like a big deal, it has single handedly affected the lives of many people that have been in the media spot light. 

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Categories: trending


The Relationship Talk...For Social Media

Mon, Sep 16, 2013

Our society as a whole is based around relationships; in today’s business world, it has become crucial for people to become comfortable and active in social media as part of their relationship building process. If social media is used to its full potential, it can keep you in contact with current customers while also finding new prospects.  Although this may seem like a less personable route to meeting people, social media has proven to be a highly effective way of handling relationships.

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Categories: marketing, trending


McDonald's and Monopoly: A Winning Combination

Wed, Aug 21, 2013

It’s that time of the year again - where McDonald’s Monopoly promotion comes back in full force for the summer as consumers storm the fast food restaurant in hopes of hitting the jackpot and winning the big-ticket prizes.  Since 1987, McDonald’s collaboration with Hasbro’s Monopoly has proven to be an enormous marketing success.  Over the years, McDonald's customers have shown more frequent consumption during the months of the sweepstakes, and as a result, revenue sky rockets.  If you are not familiar with this contest, McDonald's teams up with Monopoly one month every year and puts game pieces on certain foods on the menu.  These game pieces are then collected by the customer in hopes of filling the Monopoly board in order to redeem prizes.  If you collect all of the necessary properties of the same color, you win a large prize (although there are also smaller prizes).  This marketing strategy has shown increasing popularity each year, but what are the actual odds of winning a prize... and what has made this promotion so successful? 

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Categories: marketing, advertising, promotional, promotions


Five Thing Friday

Fri, May 31, 2013

1) Ferrari Cuts Sports Car Production to Enhance Exclusivity

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Categories: marketing, advertising


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