“Where Opportunity Rocks!” That was the theme of the most recent marketing conference held by the Life Insurance Marketing Research Association, or LIMRA, in Nashville, TN this June. And opportunity was not just part of the theme, it was a key part of all the great sessions and presentations.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.READ MORE +
Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.
Marketing is not getting any easier. It’s not just the fact that expectations are high for results, which has always been the case. The proliferation of data, channels and technology forces us to divine the right marketing methods at the same time we’re developing new strategies for reaching customers and prospects. It’s enough to run you ragged.
Last night I attended the NEDMA Awards Ceremony, where all the great Agencies in the Boston area came together to celebrate their work and achievements over the past year. It was held at Bentley College, which is a fantastic venue! As you might expect, because of the size of the assembled group, there were many awards to give out - and it took a while, as efficient as Erin Daly may be at keeping the proceedings moving.
I used to complain about the word “partnership” all the time. It seemed like such a buzzword, especially when the relationship between customer and vendor was really something different than “partners.” Truth be told, in many cases the word is not just overused, it's plain untrue. So when do you know if you're partners with your customer or vendor? The answer is not revealed when things are going well—it's when they're not that you'll discover what your relationship really is. My theory is that a partnership is all about an honest discussion regarding faults, without fear of retribution.
Categories: direct mail
If there’s a constant theme at Universal Wilde, it’s always been investing in the future. Back when we were still Universal, our CEO Bill Fitzgerald assembled our sales team and drew a map of everything involved in how the marketplace was changing. He outlined the needs of our customers, showed where we stood, and how that fit with what our customers needed. From this, his vision of “Thought to Distribution” was born.
On October 16 I got to witness a great speech at the DMA conference. This wasn't a presentation about a product or even instruction in direct marketing, but it was nevertheless an amazing presentation. The speaker, Hal Brierly, was being inducted into the DMA Hall of Fame. I don't know Hal, who was listed as a pioneer in developing customer loyalty campaigns, but I certainly understand why he was inducted. He spoke for more than 20 minutes, but all he really said throughout the whole acceptance speech was “thank you.”
If you're like me, you have to have your coffee in the morning. I usually stop at Dunkin' Donuts on my way in to work for a medium hot, milk, no sugar. Yeah, cream and sugar are bad for you I hear. Taking the same path to work every day I stop at the same store. I usually go in too because, although I'm not sure this is a rule of the universe, the drive through line is always longer than the one inside.