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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Where Opportunity Rocks: 3 Insights from the LIMRA Conference

Fri, Jun 16, 2017

“Where Opportunity Rocks!” That was the theme of the most recent marketing conference held by the Life Insurance Marketing Research Association, or LIMRA, in Nashville, TN this June. And opportunity was not just part of the theme, it was a key part of all the great sessions and presentations.

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Categories: Insurance Industry, LIMRA


Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: marketing, Behavioral Science, Storytelling, Insurance Industry, Data Science


A Word With the Postmaster General

Fri, Dec 13, 2013

Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.

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Categories: direct mail, direct mail conversions


Monday Fun-Day: Marketing

Mon, Nov 18, 2013

Marketing is not getting any easier. It’s not just the fact that expectations are high for results, which has always been the case. The proliferation of data, channels and technology forces us to divine the right marketing methods at the same time we’re developing new strategies for reaching customers and prospects. It’s enough to run you ragged.

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Categories: marketing, trending


The Sin of Pride

Fri, Jun 21, 2013

Last night I attended the NEDMA Awards Ceremony, where all the great Agencies in the Boston area came together to celebrate their work and achievements over the past year. It was held at Bentley College, which is a fantastic venue! As you might expect, because of the size of the assembled group, there were many awards to give out - and it took a while, as efficient as Erin Daly may be at keeping the proceedings moving.

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Categories: marketing, advertising, direct mail


You're Wrong: Musings on the Word 'Partnership'

Fri, Jan 18, 2013

I used to complain about the word “partnership” all the time. It seemed like such a buzzword, especially when the relationship between customer and vendor was really something different than “partners.” Truth be told, in many cases the word is not just overused, it's plain untrue. So when do you know if you're partners with your customer or vendor? The answer is not revealed when things are going well—it's when they're not that you'll discover what your relationship really is. My theory is that a partnership is all about an honest discussion regarding faults, without fear of retribution.

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Categories: direct mail


Innovation and Investing in the Future

Wed, Dec 05, 2012

If there’s a constant theme at Universal Wilde, it’s always been investing in the future.  Back when we were still Universal, our CEO Bill Fitzgerald assembled our sales team and drew a map of everything involved in how the marketplace was changing.  He outlined the needs of our customers, showed where we stood, and how that fit with what our customers needed.  From this, his vision of “Thought to Distribution” was born.

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You're welcome. OK, it's really about thank you

Wed, Oct 24, 2012

On October 16 I got to witness a great speech at the DMA conference. This wasn't a presentation about a product or even instruction in direct marketing, but it was nevertheless an amazing presentation. The speaker, Hal Brierly, was being inducted into the DMA Hall of Fame. I don't know Hal, who was listed as a pioneer in developing customer loyalty campaigns, but I certainly understand why he was inducted. He spoke for more than 20 minutes, but all he really said throughout the whole acceptance speech was “thank you.”

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Customer service IS direct marketing and everyone can tell

Tue, Jul 17, 2012

If you're like me, you have to have your coffee in the morning. I usually stop at Dunkin' Donuts on my way in to work for a medium hot, milk, no sugar. Yeah, cream and sugar are bad for you I hear. Taking the same path to work every day I stop at the same store. I usually go in too because, although I'm not sure this is a rule of the universe, the drive through line is always longer than the one inside.

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Personalization, Personalization Everywhere and Not a Drop to Drink

Tue, May 08, 2012

From Direct Marketing News
by John Sisson, President, Universal Wilde

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Categories: personalization