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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Universal Wilde at &THEN15: Insights and Trends

Thu, Oct 22, 2015

 

Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.

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Categories: trending


The Postal Regulatory Commission approved the U.S. Postal Service’s Rate Increase and Classification Proposals

Fri, May 29, 2015

Effective May 31, 2015, the average overall postage increase will increase 1.966%, which aligns with the CPI cap. The increase for Standard Mail letters is approximately 1.8% for automation mail and 1.2% for walk-sequence carrier route. First-Class Mail Automation Letters and Cards increase about 2.4%. (Commercial First-Class increased at a higher rate because most single-piece rates didn’t change.) Business mailers may see postage bills that vary significantly from the class average based on the specific rate categories they use.

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Universal Wilde wins the Gold Award of Excellence and the Silver Award of Distinction from the Communicator Awards

Tue, May 12, 2015

We are thrilled to announce that two of our Marketing Communication entries were winners in the 2015 Communicator Awards competition! 

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. There were over 6,000 entries received from organizations across the US and around the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

Linda Day, executive director of the AIVA, noted “The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.” Needless to say, we are thrilled to have won two awards in this prestigious and highly competitive competition.

So which two entries won?
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Categories: marketing


Retirement Celebration Honoring Three Employees

Tue, May 05, 2015

The careers of John Hall, Tony Jesus Sr. and Ed Stephens are coming to an end as they enter the next chapter of their lives - retirement. As a tribute to their devotion to the company and their colleagues, and in appreciation for their years of service, a retirement party was held last Thursday at Universal Wilde.

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Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck is a Marketing Technologist?”

Thu, Mar 12, 2015

Printing Impressions and Target Marketing will be hosting “What the Heck is a Marketing Technologist?” which will feature our Chief Strategy Officer, John Sisson.  He will be joining Liz Miller, VP, Programs and Operations, CMO Council and Barb Pellow, Group Director, InfoTrends in the discussion.  These industry professionals will cover the increasing need for a “marketing technologist”- an industry specialist with the skill to execute seamless cross-channel communications and leverage new technologies for business solutions.

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