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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: marketing, personalization, trending, Data Science, statistics


How USPS’ New Informed Delivery Service Modernizes Mail

Thu, Oct 26, 2017

The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers.  First, here’s how it works:


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Categories: personalization, direct mail, print marketing, direct mail conversions, Postal Service, Data Science


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics


Direct Marketing: 4 Overlooked Tips For Improved ROI

Wed, Apr 18, 2012
Direct marketing through existing direct mail lists and customer databases is typically an underutilized opportunity for business development.  In fact, databases are frequently overlooked as a tool to uncover new business and find opportunities within your current business.  
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Categories: personalization


5 Tips On Perfecting Your Direct Mail Lists For Optimal Conversions

Wed, Apr 11, 2012
Creating a list for direct mail can be done in many ways.  you can buy lists, or use existing lists. The trick to having the highest conversion possible is to match the list with the goals. We use several processes to accomplish this matching which include:
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Categories: direct mail


What Is the 40-40-20 Rule of Direct Marketing?

Tue, Apr 03, 2012
Direct marketing can be much more efficient when it is implemented in accordance with best practices for direct marketing.  One of these practices is understanding the 40-40-20 rule. 
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3 Reasons Your Direct Marketing Campaign Isn't Effective

Wed, Mar 28, 2012

 Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.

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Categories: personalization, direct mail conversions


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