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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:

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Categories: content marketing, direct mail campaign, print industry, marketing campaign, statistics, trending, personalization, marketing, variable data print, data and technology, QR codes, Augmented Reality


An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.

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Categories: Ardath Albee, content marketing, content binge, customer interaction, customer personas, digital relevance, interviews, lianne wade, status Quo Bias, Storytelling, the continuum experience, the curse of knowlege


[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:

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Categories: Data Science, advertising, marketing, marketing campaign, new year, trending, personalization, mail, customer interaction, higher education, print marketing, direct mail


5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: Data Science, marketing, personalization, statistics, trending


How USPS’ New Informed Delivery Service Modernizes Mail

Thu, Oct 26, 2017

The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers.  First, here’s how it works:


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Categories: Data Science, Postal Service, direct mail, direct mail conversions, personalization, print marketing


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: Data Science, direct mail, advertising, direct mail conversions, marketing, personalization, statistics, trending


Direct Marketing: 4 Overlooked Tips For Improved ROI

Wed, Apr 18, 2012
Direct marketing through existing direct mail lists and customer databases is typically an underutilized opportunity for business development.  In fact, databases are frequently overlooked as a tool to uncover new business and find opportunities within your current business.  
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Categories: personalization


5 Tips On Perfecting Your Direct Mail Lists For Optimal Conversions

Wed, Apr 11, 2012
Creating a list for direct mail can be done in many ways.  you can buy lists, or use existing lists. The trick to having the highest conversion possible is to match the list with the goals. We use several processes to accomplish this matching which include:
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Categories: direct mail


What Is the 40-40-20 Rule of Direct Marketing?

Tue, Apr 03, 2012
Direct marketing can be much more efficient when it is implemented in accordance with best practices for direct marketing.  One of these practices is understanding the 40-40-20 rule. 
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3 Reasons Your Direct Marketing Campaign Isn't Effective

Wed, Mar 28, 2012

 Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.

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Categories: direct mail conversions, personalization


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