There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer. Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day.
Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.READ MORE +