Personalization is not a new concept. Walk into a gas station near a tourist attraction across the United States and you are likely to find a keychain with your name on it. Consumers have grown from being in awe of this concept to expecting it. Today, personalized email marketing and direct mail are critical to driving customer response and interaction. A specific area that personalization is key is donor communications. Donors in today’s world are expecting appreciation for their contributions. One way of showing appreciation is by displaying to the reader specific information regarding the donor’s interest in why they continue to support the organization. The way marketers can accomplish this is through highly targeted messages based on customer research. The Human Heritage Project uses this level of personalization by using their communications to help donors become more involved in construction projects. They accomplish this by giving them the opportunity to input their creativity into the decorations and the setting. Donors thus feel part of the team and are more likely to contribute in the future.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services.READ MORE +