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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

2016 Insights + Trends: Shift from Multichannel to Omnichannel

Mon, Jan 11, 2016

To cap off our 2016 Trends and Insights Series, this week we are talking about omnichannel marketing. If you’re not already thinking about making the move from multichannel to omnichannel, then 2016 should be the year you decide to do make it happen for your company. Why, you ask? Let us break it down:

More than just interacting with potential customers on various platforms, marketers are going to begin this shift to better offer customers a true continuity to their experience. With more and more touchpoints available to interact with brands, there has to be feeling of congruency across each point. Marketers are now tasked with a customer who can come to them via a website, a social media account, a phone call, an email, a piece of direct mail….the list goes on.

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Categories: marketing


2016 Insights + Trends: Think Outside the (in)Box

Thu, Jan 07, 2016

We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing.

Direct mail is certainly not dead, rather alive and kicking - after a growth of 2.7% in 2014, direct mail was predicted by the Winterberry Group to extend its growth another 1% in 2015.

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Categories: direct mail


2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy

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Categories: marketing, personalization, direct mail, direct mail conversions


The Year of Data-Driven Marketing

Tue, Dec 15, 2015

For Marketers everywhere, there’s no escaping questions around data – what does the data say? What can we do with the data? Where are we getting data from? It never seems to end! With such a precedent on data already, we can only anticipate more questions, challenges and opportunities surrounding data driven marketing in the year to come.

So, how can marketers embrace this drive to make the most of data when determining what strategies for engaging with customers should look like in 2016?

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Introduction: 2016 Marketing Trends Series

Wed, Nov 25, 2015

As 2015 comes to a close, we like to reflect on the successes the year brought – not just to the company – but to the direct marketing industry as a whole. In anticipation for the year ahead, it’s also our job to list our learnings from the last twelve months and see how they will translate and/or change in the coming twelve.

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Categories: marketing