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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Tips That Will Get Your Email Campaigns Read

Fri, May 18, 2012

In direct marketing, you would be in danger of thinking like a dinosaur if you didn’t have a multi-channel mindset. The core principle of successful direct marketing is driving your audience to a specific "call to action." and getting them to take action.

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Categories: personalization


3 Tips For Healthcare Communications That Get Results

Wed, May 02, 2012

Healthcare marketers must weigh the value of personalized direct mail and email with the privacy of their customers. In today’s healthcare marketplace, competition for services is fierce and each provider is jostling for the most economic and effective marketing strategies to engage their prospects, clients and members.

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Categories: direct mail


3 Common Mistakes Of Direct Mail Marketing

Wed, Apr 25, 2012
Improved direct mail conversions is a goal for most direct marketing services. When creating a direct mail campaign, there are three often overlooked opportunities.  These are simple things that could enhance a marketing mailer, lead to greater conversions and result in a more effective and efficient program.  It's all about the bottom line, and improved direct mail conversions means improved return on marketing dollars. 
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Categories: direct mail, direct mail conversions


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