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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.


Categories: marketing, advertising, personalization, direct mail, print marketing, Data Science, marketing campaign, data and technology, neuromarketing, data, behavioral data, data insights

4 Types Of Data To Improve Marketing & Enhance Your Communications

Tue, Feb 27, 2018

As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.


Categories: atitudinal data, data, demographic data, behavioral data, data insights

An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More

Wed, Feb 14, 2018

On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision?  A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?


Categories: Behavioral Science, aaron reid, behavioral economics, emotion, implicit association, implicit bias, neuromarketing, sentient Decision Science, implicit research

Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

Thu, Feb 08, 2018

Email communication can be a very successful vehicle in getting your message to your customers or potential customers.

However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.

According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!

So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?

Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.


Categories: marketing, print industry, mail, content marketing, subject lines, email, spam mail, email marketing

How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

Fri, Feb 02, 2018

In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.


Categories: advertising, content marketing, status Quo Bias, tv advertising, patriots, football, super bowl, tv, commercials, ads

[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.


Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency

3 Keys to Success as a Marketing Intern

Wed, Jul 05, 2017

Our Northeastern Co-op, who’s been with us for the past 6 months, is awesome! We cannot underestimate what she’s brought to our organization in her short time with us. We’re sorry to see her go. Kristen didn’t come to us with years of experience, but she came with three qualities that are key to her success and would be key to the success for any intern.


Categories: marketing, Universal Wilde News, Storytelling

Interview With Bill Fitzgerald: Adapting In The Print Industry To Meet Customers' Needs

Thu, May 25, 2017

With 30 years of experience, it’s safe to say that Bill Fitzgerald is an expert in the print industry. He’s the CEO/Founder of Universal Wilde, a company that he helped build, lead, and guide through several acquisitions.


Categories: interviews

John Sisson To Speak At The 2017 LIMRA Marketing Conference

Mon, May 22, 2017

We are excited to announce that Universal Wilde's Chief Strategy Officer John Sisson will be speaking at the 2017 LIMRA Marketing Conference in Nashville, Tennessee.


Categories: Universal Wilde News

Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.


Categories: marketing, Behavioral Science, Storytelling, Insurance Industry, Data Science