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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Meet a UW Expert: Kevin Buckley

Fri, Aug 03, 2018

Name: Kevin Buckley

Title: Senior Sales Advisor

What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.

Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.

Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.

What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects. 

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Categories: interviews, print industry, communication, expert


Meet a UW Expert: Russell Opper

Mon, Jul 23, 2018

Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry. 

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Categories: interviews, print industry, communication, expert


5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018
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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


The Email Customer Experience: What To Do At The 4 Critical Moments

Thu, Apr 19, 2018

Many of the email best practices posts I’ve read have a kaleidoscope of tips and tricks to improve results – anything from upgrading open rates, to avoiding spam filters.

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Categories: marketing, email, email marketing, email customer experience, communication, call to action, click rate, open rate, mobile


Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.

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Categories: marketing, advertising, personalization, direct mail, print marketing, Data Science, marketing campaign, data and technology, neuromarketing, data, behavioral data, data insights


4 Types Of Data To Improve Marketing & Enhance Your Communications

Tue, Feb 27, 2018

As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.

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Categories: atitudinal data, data, demographic data, behavioral data, data insights


An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More

Wed, Feb 14, 2018

On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision?  A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?

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Categories: Behavioral Science, aaron reid, behavioral economics, emotion, implicit association, implicit bias, neuromarketing, sentient Decision Science, implicit research


Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

Thu, Feb 08, 2018

Email communication can be a very successful vehicle in getting your message to your customers or potential customers.

However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.

According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!

So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?

Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.

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Categories: marketing, print industry, mail, content marketing, subject lines, email, spam mail, email marketing


How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

Fri, Feb 02, 2018

In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.

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Categories: advertising, content marketing, status Quo Bias, tv advertising, patriots, football, super bowl, tv, commercials, ads


[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.

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Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency


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