We are excited to announce that Universal Wilde's Chief Strategy Officer John Sisson will be speaking at the 2017 LIMRA Marketing Conference in Nashville, Tennessee.
His session “All That Jazz: Winning New Clients with Science” will explore ways to leverage data and behavioral insights to connect with old and new audiences within the financial and insurance industries. It will take place on Friday, June 2nd from 8:00 - 9:30 AM.
An official description can be found below:
Like an aging rock band, marketing has some tunes that live on, but we must also adapt to the audience that’s listening to new alternatives. With new channels, and new distractions, how can we as marketers engage and move our audience to act?
Engaging the next generation, and even some of the older generation, requires a new song. This presentation will focus on the key elements of science, from data to behavioral, in marketing and how to connect with consumers who now control their own journey.
In the session, John will be providing real-life examples that demonstrate of how the application of data and behavioral insights can move the needle, propelling action.
"I was thrilled to be asked to deliver the keynote for the LIMRA Marketing Conference in June," John expressed with enthusiasm. "LIMRA is one of the premier organizations in the Insurance space. My goal is to help those in attendance ‘Win Clients with Science.’ Really looking forward to the event and the presentation."
We hope you can make it, but if not, please cheer John on from home with us!