As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision? A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?READ MORE +
Email communication can be a very successful vehicle in getting your message to your customers or potential customers.
However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.
According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!
So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?
Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.READ MORE +
More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology. In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:READ MORE +
Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology
In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.READ MORE +
Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.READ MORE +
Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege
What communications topics are data-driven marketers focused on in 2018?
Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year. One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:READ MORE +
Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product. The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.READ MORE +
By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.READ MORE +
For many it is the happiest time of the year. For some, it causes stress and anxiety. For all, there is no doubt when the holiday season is back in full swing. It seems that every year (similar to back to school) retail stores and TV commercials alike are pushing the boundary of when it is acceptable to start rolling out the holiday "cheer". As marketers, we have learned to take advantage of the holiday-based interests and needs of our customers. Whether it be Thanksgiving, Christmas/Hanukkah, or New Year's, selection of which specific holiday marketers want to base their campaign around is important.
Marketers' next choice is what is the offering/message based on their customers' needs/behaviors; and lastly, what channels to use to reach these valued customers. Since consumers are using an average of 5-7 channels before making a purchase, an omni-channel marketing approach with a strong direct mail component may be a wise strategy.
The USPS estimates 15 billion pieces of mail will be sent this holiday season. See below a helpful infographic on USPS facts and deadlines for the 2017 holiday season:
Who doesn't enjoy a personalized, dynamic mail piece around the holidays? After all, Santa's main form of contact is a wish list sent by letter to the North Pole! As marketers, we need to embrace this concept to ensure the best response from our valued customers.
Below are four guidelines to follow when designing and implementing your holiday-focused campaign.READ MORE +