There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
We are thrilled to announce that our Social Media Manager Joseph J. Sanchez will be presenting at the 55th NEDMA Annual Conference, which will take place Monday, May 15, 2017 at Bentley University in Waltham, MA.READ MORE +
Categories: Universal Wilde News
What is a Postal Exigent Rate?
Simply put, a postal exigent rate is when postal rates increase beyond where they once were supposed to stop. In more detail, it is an action taken by the U.S. Postal Service to raise market-dominant prices above the CPI-U price cap due to extraordinary or exceptional circumstances.READ MORE +
To cap off our 2016 Trends and Insights Series, this week we are talking about omnichannel marketing. If you’re not already thinking about making the move from multichannel to omnichannel, then 2016 should be the year you decide to do make it happen for your company. Why, you ask? Let us break it down:
More than just interacting with potential customers on various platforms, marketers are going to begin this shift to better offer customers a true continuity to their experience. With more and more touchpoints available to interact with brands, there has to be feeling of congruency across each point. Marketers are now tasked with a customer who can come to them via a website, a social media account, a phone call, an email, a piece of direct mail….the list goes on.READ MORE +
We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing.
Direct mail is certainly not dead, rather alive and kicking - after a growth of 2.7% in 2014, direct mail was predicted by the Winterberry Group to extend its growth another 1% in 2015.READ MORE +
Categories: direct mail
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For Marketers everywhere, there’s no escaping questions around data – what does the data say? What can we do with the data? Where are we getting data from? It never seems to end! With such a precedent on data already, we can only anticipate more questions, challenges and opportunities surrounding data driven marketing in the year to come.
So, how can marketers embrace this drive to make the most of data when determining what strategies for engaging with customers should look like in 2016?READ MORE +
As 2015 comes to a close, we like to reflect on the successes the year brought – not just to the company – but to the direct marketing industry as a whole. In anticipation for the year ahead, it’s also our job to list our learnings from the last twelve months and see how they will translate and/or change in the coming twelve.READ MORE +
Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.READ MORE +