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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance


Change The Way You Look At Logos Forever

Mon, Mar 31, 2014

Have you ever wondered why logos are drawn the way they are? Or have you ever looked at a logo quickly and thought to yourself, "Gosh, I thought I just saw something..."

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Categories: marketing, advertising


If Company Slogans Were Honest...

Fri, Mar 07, 2014

...they would probably be a lot different than what most are.

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Categories: marketing, advertising


Lessons Learned from Ads

Thu, Feb 27, 2014

You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?

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Categories: marketing, advertising, trending


GameTime Tags

Tue, Feb 25, 2014

Interested in creating a new loyalty program? Want to incentivize fans and sponsors of sports teams? Want to keep people engaged and aware of your team schedule? Want to bring your custom designs to life?

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Categories: advertising, print marketing, promotions


Fooled Ya!

Wed, Feb 12, 2014

Wilde Agency is big on human behavior. In fact, it's the foundation of our agency - we pride ourselves on the work that uses the science of human behavior to get people to take action. We have completed copious amounts of work that have been proven to be successful, thanks to behavioral psychology.

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Categories: marketing, advertising, trending


Email Marketing: Let's Get Personal.

Fri, Jan 03, 2014

Why email marketing?

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Categories: marketing, advertising, trending


'Tis the Season to Spend

Tue, Dec 24, 2013

No matter what your holiday plans are, there's a very good chance you'll be spending a large chunk of change this season.

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Categories: marketing, advertising, trending, pricing


Nancy Harhut's 3 Proven Ways to Increase Engagement

Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.

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Categories: marketing, advertising, personalization, trending


Holiday Marketing Spend

Mon, Dec 09, 2013
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Categories: marketing, advertising, personalization