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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.


Categories: marketing, advertising, personalization, direct mail, print marketing, Data Science, marketing campaign, data and technology, neuromarketing, data, behavioral data, data insights

How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

Fri, Feb 02, 2018

In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.


Categories: advertising, content marketing, status Quo Bias, tv advertising, patriots, football, super bowl, tv, commercials, ads

[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:


Categories: marketing, advertising, personalization, direct mail, print marketing, trending, Data Science, higher education, customer interaction, new year, mail, marketing campaign

Marketing to Millennials: Trends you'll see in 2018

Mon, Jan 08, 2018

Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product.  The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.


Categories: marketing, advertising, personalization, trending, Data Science, new year, marketing campaign, privacy protection, content marketing

3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.

Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics

Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.


Categories: marketing, advertising, trending, Insurance

Change The Way You Look At Logos Forever

Mon, Mar 31, 2014

Have you ever wondered why logos are drawn the way they are? Or have you ever looked at a logo quickly and thought to yourself, "Gosh, I thought I just saw something..."


Categories: marketing, advertising

If Company Slogans Were Honest...

Fri, Mar 07, 2014

...they would probably be a lot different than what most are.


Categories: marketing, advertising

Lessons Learned from Ads

Thu, Feb 27, 2014

You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?


Categories: marketing, advertising, trending

GameTime Tags

Tue, Feb 25, 2014

Interested in creating a new loyalty program? Want to incentivize fans and sponsors of sports teams? Want to keep people engaged and aware of your team schedule? Want to bring your custom designs to life?


Categories: advertising, print marketing, promotions