You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Interested in creating a new loyalty program? Want to incentivize fans and sponsors of sports teams? Want to keep people engaged and aware of your team schedule? Want to bring your custom designs to life?
Wilde Agency is big on human behavior. In fact, it's the foundation of our agency - we pride ourselves on the work that uses the science of human behavior to get people to take action. We have completed copious amounts of work that have been proven to be successful, thanks to behavioral psychology.
Why email marketing?
No matter what your holiday plans are, there's a very good chance you'll be spending a large chunk of change this season.
Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.
Feeling like you’ve hit a midweek slump? If you’re free on November 20, let Universal Wilde, Digitas, and NEDMA solve that problem for you.
It’s that time of the year again - where McDonald’s Monopoly promotion comes back in full force for the summer as consumers storm the fast food restaurant in hopes of hitting the jackpot and winning the big-ticket prizes. Since 1987, McDonald’s collaboration with Hasbro’s Monopoly has proven to be an enormous marketing success. Over the years, McDonald's customers have shown more frequent consumption during the months of the sweepstakes, and as a result, revenue sky rockets. If you are not familiar with this contest, McDonald's teams up with Monopoly one month every year and puts game pieces on certain foods on the menu. These game pieces are then collected by the customer in hopes of filling the Monopoly board in order to redeem prizes. If you collect all of the necessary properties of the same color, you win a large prize (although there are also smaller prizes). This marketing strategy has shown increasing popularity each year, but what are the actual odds of winning a prize... and what has made this promotion so successful?
Last night I attended the NEDMA Awards Ceremony, where all the great Agencies in the Boston area came together to celebrate their work and achievements over the past year. It was held at Bentley College, which is a fantastic venue! As you might expect, because of the size of the assembled group, there were many awards to give out - and it took a while, as efficient as Erin Daly may be at keeping the proceedings moving.