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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Lessons Learned from Ads

Thu, Feb 27, 2014

You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?


Categories: marketing, advertising, trending

GameTime Tags

Tue, Feb 25, 2014

Interested in creating a new loyalty program? Want to incentivize fans and sponsors of sports teams? Want to keep people engaged and aware of your team schedule? Want to bring your custom designs to life?


Categories: advertising, print marketing, promotions

Fooled Ya!

Wed, Feb 12, 2014

Wilde Agency is big on human behavior. In fact, it's the foundation of our agency - we pride ourselves on the work that uses the science of human behavior to get people to take action. We have completed copious amounts of work that have been proven to be successful, thanks to behavioral psychology.


Categories: marketing, advertising, trending

Email Marketing: Let's Get Personal.

Fri, Jan 03, 2014

Why email marketing?


Categories: marketing, advertising, trending

'Tis the Season to Spend

Tue, Dec 24, 2013

No matter what your holiday plans are, there's a very good chance you'll be spending a large chunk of change this season.


Categories: marketing, advertising, trending, pricing

Nancy Harhut's 3 Proven Ways to Increase Engagement

Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.


Categories: marketing, advertising, personalization, trending

Holiday Marketing Spend

Mon, Dec 09, 2013

Categories: marketing, advertising, personalization

How to Break Up Your Work Week

Wed, Nov 13, 2013

Feeling like you’ve hit a midweek slump? If you’re free on November 20, let Universal Wilde, Digitas, and NEDMA solve that problem for you.


Categories: marketing, advertising, direct mail

McDonald's and Monopoly: A Winning Combination

Wed, Aug 21, 2013

It’s that time of the year again - where McDonald’s Monopoly promotion comes back in full force for the summer as consumers storm the fast food restaurant in hopes of hitting the jackpot and winning the big-ticket prizes.  Since 1987, McDonald’s collaboration with Hasbro’s Monopoly has proven to be an enormous marketing success.  Over the years, McDonald's customers have shown more frequent consumption during the months of the sweepstakes, and as a result, revenue sky rockets.  If you are not familiar with this contest, McDonald's teams up with Monopoly one month every year and puts game pieces on certain foods on the menu.  These game pieces are then collected by the customer in hopes of filling the Monopoly board in order to redeem prizes.  If you collect all of the necessary properties of the same color, you win a large prize (although there are also smaller prizes).  This marketing strategy has shown increasing popularity each year, but what are the actual odds of winning a prize... and what has made this promotion so successful? 


Categories: marketing, advertising, promotional, promotions

The Sin of Pride

Fri, Jun 21, 2013

Last night I attended the NEDMA Awards Ceremony, where all the great Agencies in the Boston area came together to celebrate their work and achievements over the past year. It was held at Bentley College, which is a fantastic venue! As you might expect, because of the size of the assembled group, there were many awards to give out - and it took a while, as efficient as Erin Daly may be at keeping the proceedings moving.


Categories: marketing, advertising, direct mail






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