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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018

As the VP of Marketing for print communications solutions provider, Universal Wilde, I focus on uncovering the latest techniques, tips, and perspectives about the latest print communications trends and it's role in omni-channel marketing. It's been said in recent years that print is dead, but I'm here to rally around the fact that it isn't!  In my discussions with industry peers, experts and evangelists, they all say that print isn't dead, but rather has become smarter in order to compete in the digital age. 

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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:

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Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology


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