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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.

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Categories: marketing, advertising, personalization, direct mail, print marketing, Data Science, marketing campaign, data and technology, neuromarketing, data, behavioral data, data insights


4 Types Of Data To Improve Marketing & Enhance Your Communications

Tue, Feb 27, 2018

As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.

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Categories: atitudinal data, data, demographic data, behavioral data, data insights


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