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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More

Wed, Feb 14, 2018

On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision?  A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?

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Categories: aaron reid, Behavioral Science, behavioral economics, emotion, implicit association, implicit bias, implicit research, neuromarketing, sentient Decision Science


[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.

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Categories: Behavioral Science, cognitive fluency, simple, content marketing, marketing, print marketing, print industry


Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: Data Science, Behavioral Science, marketing, Storytelling, Insurance Industry


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