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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018

As the VP of Marketing for print communications solutions provider, Universal Wilde, I focus on uncovering the latest techniques, tips, and perspectives about the latest print communications trends and it's role in omni-channel marketing. It's been said in recent years that print is dead, but I'm here to rally around the fact that it isn't!  In my discussions with industry peers, experts and evangelists, they all say that print isn't dead, but rather has become smarter in order to compete in the digital age. 

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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


The Email Customer Experience: What To Do At The 4 Critical Moments

Thu, Apr 19, 2018

Many of the email best practices posts I’ve read have a kaleidoscope of tips and tricks to improve results – anything from upgrading open rates, to avoiding spam filters.

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Categories: marketing, email, email marketing, email customer experience, communication, call to action, click rate, open rate, mobile


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