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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.

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Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege


Marketing to Millennials: Trends you'll see in 2018

Mon, Jan 08, 2018

Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product.  The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.

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Categories: marketing, advertising, personalization, trending, Data Science, new year, marketing campaign, privacy protection, content marketing


[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.

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Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency