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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.

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Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege


[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:

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Categories: marketing, advertising, personalization, direct mail, print marketing, trending, Data Science, higher education, customer interaction, new year, mail, marketing campaign