Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Categories: Ardath Albee, content marketing, content binge, customer interaction, customer personas, digital relevance, interviews, lianne wade, status Quo Bias, Storytelling, the continuum experience, the curse of knowlege
What communications topics are data-driven marketers focused on in 2018?
Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year. One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:READ MORE +