Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"
I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.READ MORE +
If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel".READ MORE +
Categories: marketing, advertising, direct mail, print industry, content binge, variable data print, data and technology, data, data insights, ai, artificial intelligence, nedma, conference, technology
There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.READ MORE +
More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology. In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:READ MORE +
Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology