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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

AI Drives Discussion at 2018 Nedma Marketing Technology Summit

Fri, Apr 06, 2018

If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel". 

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Categories: data, artificial intelligence, ai, data and technology, variable data print, content binge, print industry, marketing, advertising, direct mail, data insights, nedma, conference, technology


Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.

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Categories: data insights, data, behavioral data, neuromarketing, data and technology, Data Science, marketing, advertising, personalization, direct mail, print marketing, marketing campaign


4 Types Of Data To Improve Marketing & Enhance Your Communications

Tue, Feb 27, 2018

As a marketer, data in all forms can be overwhelming. There’s just so much available that it's difficult to know where to start.

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Categories: atitudinal data, behavioral data, data, data insights, demographic data


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