There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
What communications topics are data-driven marketers focused on in 2018?
Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year. One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:READ MORE +
Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product. The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.READ MORE +
There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer. Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day.
Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.READ MORE +
The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers. First, here’s how it works:
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There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.READ MORE +