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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why “Effective Data” is a Marketer’s Gold Mine

Wed, Mar 07, 2018

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin.

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Categories: data insights, data, behavioral data, neuromarketing, data and technology, Data Science, marketing, advertising, personalization, direct mail, print marketing, marketing campaign


[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:

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Categories: Data Science, advertising, marketing, marketing campaign, new year, trending, personalization, mail, customer interaction, higher education, print marketing, direct mail


Marketing to Millennials: Trends you'll see in 2018

Mon, Jan 08, 2018

Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product.  The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.

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Categories: Data Science, advertising, marketing, marketing campaign, new year, trending, personalization, content marketing, privacy protection


5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: Data Science, marketing, personalization, statistics, trending


How USPS’ New Informed Delivery Service Modernizes Mail

Thu, Oct 26, 2017

The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers.  First, here’s how it works:


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Categories: Data Science, Postal Service, direct mail, direct mail conversions, personalization, print marketing


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: Data Science, direct mail, advertising, direct mail conversions, marketing, personalization, statistics, trending


Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: Data Science, Behavioral Science, marketing, Storytelling, Insurance Industry


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