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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: marketing, Behavioral Science, Storytelling, Insurance Industry, Data Science