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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Cheer Up Their Mailbox - How Customers And Marketers Benefit From A Strategic Holiday Campaign

Mon, Dec 04, 2017

For many it is the happiest time of the year. For some, it causes stress and anxiety. For all, there is no doubt when the holiday season is back in full swing. It seems that every year (similar to back to school) retail stores and TV commercials alike are pushing the boundary of when it is acceptable to start rolling out the holiday "cheer". As marketers, we have learned to take advantage of the holiday-based interests and needs of our customers. Whether it be Thanksgiving, Christmas/Hanukkah, or New Year's, selection of which specific holiday marketers want to base their campaign around is important.

Marketers' next choice is what is the offering/message based on their customers' needs/behaviors; and lastly, what channels to use to reach these valued customers. Since consumers are using an average of 5-7 channels before making a purchase, an omni-channel marketing approach with a strong direct mail component may be a wise strategy.

The USPS estimates 15 billion pieces of mail will be sent this holiday season. See below a helpful infographic on USPS facts and deadlines for the 2017 holiday season: 

Who doesn't enjoy a personalized, dynamic mail piece around the holidays? After all, Santa's main form of contact is a wish list sent by letter to the North Pole! As marketers, we need to embrace this concept to ensure the best response from our valued customers.

 

Below are four guidelines to follow when designing and implementing your holiday-focused campaign.

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Categories: marketing, direct mail, print marketing, holiday mail, christmas, holiday, mail, direct mail campaign, happy holidays, USPS, marketing campaign


How USPS’ New Informed Delivery Service Modernizes Mail

Thu, Oct 26, 2017

The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers.  First, here’s how it works:


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Categories: personalization, direct mail, print marketing, direct mail conversions, Postal Service, Data Science


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics


Innovative Mail Technology Presentations Inspired and Educated Marketers at UW Forum

Mon, Oct 02, 2017

I recently attended our 2017 Open House & Forum, which featured two great presenters who spoke about the power of direct mail and the latest innovations in combining technology.  And it made me wonder...How many e-mails did you delete this morning, or any morning for that matter, with only looking at the subject line and sender? How easy was it? Was there much thought behind it?

Every day, our e-mail inbox is flooded with information. Many people may have two or even three e-mail accounts. Now, I would like for you to ask yourself, when is the last time that you threw away a physical, tangible, dynamic piece of mail without even opening it to discovering what is inside? If you are like 86% of Americans, you will pick up the mail and spend an average of 8.4 minutes sorting it at your very first opportunity. Is it not true that many will send a more personal, heartfelt, caring message in the mail rather than an e-mail? Imagine getting an e-mail from Mom of yet another cooking recipe. The subject line reads “Check Out These 10 Delicious Cookie Recipes”. What are the chances that the e-mail is saved? Now, what if Mom sends in the mail a handwritten cookie recipe with one of her famous baking masterpieces? Are you going to throw it away? I doubt it. You may even take that handwritten recipe and proudly display it on your refrigerator for all to see. Oh, the power of mail...

USPS' Irresistible: The Integration of Mail and Technology

On September 12th at our 2017 Open House & Forum, I had the pleasure of witnessing, along with a captivated audience of 80 or so other marketers, Coakley Workman, Manager Mail Innovations of the United States Postal Service, and Stephen Flood, CEO of Universal Wilde, present the very idea that mail is not dead, but is very much alive and is combining the latest innovations in data and mobile technology and what it can mean for marketers. 

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Categories: marketing, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, print industry, statistics


Legacy of a Great Business

Thu, Jun 08, 2017

You have to watch this video. Seriously, watch it, and then read the rest of what I love about it.

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Categories: direct mail, Storytelling, print industry


2016 Insights + Trends: Think Outside the (in)Box

Thu, Jan 07, 2016

We are continuing our 2016 Trends and Insights Series this week with a post about thinking outside the (in)box, beyond email marketing.

Direct mail is certainly not dead, rather alive and kicking - after a growth of 2.7% in 2014, direct mail was predicted by the Winterberry Group to extend its growth another 1% in 2015.

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Categories: direct mail


2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy

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Categories: marketing, personalization, direct mail, direct mail conversions


USPS Changes Postal Pricing

Wed, Jul 09, 2014

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!

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Categories: direct mail


Bed, Bath, & Beyond Great Marketing

Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something year old man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.

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Categories: marketing, direct mail, print marketing


What's Your REAL ROI?

Fri, Jan 31, 2014

Seems like all people want these days are results, results, and more results.

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Categories: marketing, direct mail, print marketing, trending


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