New Year. New Mail. Marketers are sure to see these 5 strategies used in direct mail in 2019. Will you take advantage of this new year opportunity?READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Categories: marketing, advertising, personalization, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, Storytelling, print industry, statistics, campaign, new year, mail, direct mail campaign, USPS, Augmented Reality, variable data print, data, technology, communication, call to action, open rate, print, new year direct mail resolutions, AR
Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"
I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.READ MORE +
More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology. In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:READ MORE +
Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology
For many it is the happiest time of the year. For some, it causes stress and anxiety. For all, there is no doubt when the holiday season is back in full swing. It seems that every year (similar to back to school) retail stores and TV commercials alike are pushing the boundary of when it is acceptable to start rolling out the holiday "cheer". As marketers, we have learned to take advantage of the holiday-based interests and needs of our customers. Whether it be Thanksgiving, Christmas/Hanukkah, or New Year's, selection of which specific holiday marketers want to base their campaign around is important.
Marketers' next choice is what is the offering/message based on their customers' needs/behaviors; and lastly, what channels to use to reach these valued customers. Since consumers are using an average of 5-7 channels before making a purchase, an omni-channel marketing approach with a strong direct mail component may be a wise strategy.
The USPS estimates 15 billion pieces of mail will be sent this holiday season. See below a helpful infographic on USPS facts and deadlines for the 2017 holiday season:
Who doesn't enjoy a personalized, dynamic mail piece around the holidays? After all, Santa's main form of contact is a wish list sent by letter to the North Pole! As marketers, we need to embrace this concept to ensure the best response from our valued customers.
Below are four guidelines to follow when designing and implementing your holiday-focused campaign.READ MORE +