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Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.
Earlier in November the Postal Regulatory Commission (PRC) ruled that Full-Service Intelligent Mail Barcoding (IMB) constitutes a rate increase when implemented. Supposedly in effect on January 26, 2014, automated price discounts are being delayed until PRC says otherwise.
Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.