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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy


Categories: marketing, personalization, direct mail, direct mail conversions

A Word With the Postmaster General

Fri, Dec 13, 2013

Direct Mail depends on the US Post Office. Yes, this is an obvious statement. At the same time, some are concerned about whether the Post Office can remain a viable institution.


Categories: direct mail, direct mail conversions

Going Postal Over Mailings

Tue, Dec 03, 2013

Earlier in November the Postal Regulatory Commission (PRC)  ruled that Full-Service Intelligent Mail Barcoding (IMB) constitutes a rate increase when implemented. Supposedly in effect on January 26, 2014, automated price discounts are being delayed until PRC says otherwise.


Categories: direct mail, direct mail conversions

3 Common Mistakes Of Direct Mail Marketing

Wed, Apr 25, 2012
Improved direct mail conversions is a goal for most direct marketing services. When creating a direct mail campaign, there are three often overlooked opportunities.  These are simple things that could enhance a marketing mailer, lead to greater conversions and result in a more effective and efficient program.  It's all about the bottom line, and improved direct mail conversions means improved return on marketing dollars. 

Categories: direct mail, direct mail conversions

3 Reasons Your Direct Marketing Campaign Isn't Effective

Wed, Mar 28, 2012

 Direct marketing programs are an attempt to create a highly targeted campaign that will yield results. Whenever you reach out to your prospects and customers it's a good idea to assure that you are covering the bases of a well thought-out program.


Categories: personalization, direct mail conversions