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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Meet a UW Expert: Kevin Buckley

Fri, Aug 03, 2018

Name: Kevin Buckley

Title: Senior Sales Advisor

What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.

Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.

Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.

What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects. 

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Categories: communication, interviews, expert, print industry


Meet a UW Expert: Russell Opper

Mon, Jul 23, 2018

Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry. 

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Categories: communication, interviews, expert, print industry


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