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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

An Interview With Dr. Aaron Reid: Implicit Research, Emotion & More

Wed, Feb 14, 2018

On February 14th love is on everyone's minds. How can emotion influence a consumer's buying decision?  A shocking 95 percent of our purchase decision-making occurs within the subconscious, so what if marketers could measure these underlying thoughts and emotions to gain a deeper understanding of what drives consumer behavior?

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Categories: Behavioral Science, aaron reid, behavioral economics, emotion, implicit association, implicit bias, neuromarketing, sentient Decision Science, implicit research


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