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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018

As the VP of Marketing for print communications solutions provider, Universal Wilde, I focus on uncovering the latest techniques, tips, and perspectives about the latest print communications trends and it's role in omni-channel marketing. It's been said in recent years that print is dead, but I'm here to rally around the fact that it isn't!  In my discussions with industry peers, experts and evangelists, they all say that print isn't dead, but rather has become smarter in order to compete in the digital age. 

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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


Interview with UW Summer Marketing Intern Meg Ennis

Fri, Jun 15, 2018

I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.

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Categories: personalization, direct mail, print marketing, print industry, direct mail campaign, variable data print, data and technology, data, technology, "innovation", millennial


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