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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Meet a UW Expert: Kevin Buckley

Fri, Aug 03, 2018

Name: Kevin Buckley

Title: Senior Sales Advisor

What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.

Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.

Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.

What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects. 

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Categories: interviews, print industry, communication, expert


An Internship to Remember

Wed, Aug 01, 2018

      The internship at Universal Wilde was presented to me through the NEDMA Direct Marketing Scholarship that I was awarded this past spring. I am incredibly lucky for the opportunity that I have had with this internship. I would’ve never pushed myself out of my comfort zone and worked in a new type of company if it wasn’t for NEDMA. I have learned numerous marketing tactics and software skills as well as my personal preferences for future jobs.

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Categories: interviews, variable data print, subject lines, email, technology, communication, millennial, intern, summer, meg, experience


Meet a UW Expert: Russell Opper

Mon, Jul 23, 2018

Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry. 

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Categories: interviews, print industry, communication, expert


An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.

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Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege


Interview With Bill Fitzgerald: Adapting In The Print Industry To Meet Customers' Needs

Thu, May 25, 2017

With 30 years of experience, it’s safe to say that Bill Fitzgerald is an expert in the print industry. He’s the CEO/Founder of Universal Wilde, a company that he helped build, lead, and guide through several acquisitions.

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Categories: interviews


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