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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Innovative Mail Technology Presentations Inspired and Educated Marketers at UW Forum

Mon, Oct 02, 2017

I recently attended our 2017 Open House & Forum, which featured two great presenters who spoke about the power of direct mail and the latest innovations in combining technology.  And it made me wonder...How many e-mails did you delete this morning, or any morning for that matter, with only looking at the subject line and sender? How easy was it? Was there much thought behind it?

Every day, our e-mail inbox is flooded with information. Many people may have two or even three e-mail accounts. Now, I would like for you to ask yourself, when is the last time that you threw away a physical, tangible, dynamic piece of mail without even opening it to discovering what is inside? If you are like 86% of Americans, you will pick up the mail and spend an average of 8.4 minutes sorting it at your very first opportunity. Is it not true that many will send a more personal, heartfelt, caring message in the mail rather than an e-mail? Imagine getting an e-mail from Mom of yet another cooking recipe. The subject line reads “Check Out These 10 Delicious Cookie Recipes”. What are the chances that the e-mail is saved? Now, what if Mom sends in the mail a handwritten cookie recipe with one of her famous baking masterpieces? Are you going to throw it away? I doubt it. You may even take that handwritten recipe and proudly display it on your refrigerator for all to see. Oh, the power of mail...

USPS' Irresistible: The Integration of Mail and Technology

On September 12th at our 2017 Open House & Forum, I had the pleasure of witnessing, along with a captivated audience of 80 or so other marketers, Coakley Workman, Manager Mail Innovations of the United States Postal Service, and Stephen Flood, CEO of Universal Wilde, present the very idea that mail is not dead, but is very much alive and is combining the latest innovations in data and mobile technology and what it can mean for marketers. 

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Categories: marketing, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, print industry, statistics


Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance


3 Keys to Success as a Marketing Intern

Wed, Jul 05, 2017

Our Northeastern Co-op, who’s been with us for the past 6 months, is awesome! We cannot underestimate what she’s brought to our organization in her short time with us. We’re sorry to see her go. Kristen didn’t come to us with years of experience, but she came with three qualities that are key to her success and would be key to the success for any intern.

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Categories: marketing, Universal Wilde News, Storytelling


Discover Why Sappi’s Marketing of Higher Education is a Must-Read

Thu, Jun 29, 2017

Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.

I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.

Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:

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Categories: marketing, personalization, print marketing, higher education


[INFOGRAPHIC] Discover How Numbers Can Inspire New Ideas

Fri, Jun 23, 2017

Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics or numbers.

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Categories: marketing, personalization, statistics


Why Data Science & Behavioral Insights Are The Key To Connecting With Insurance Customers

Fri, May 19, 2017

There is no doubt that the multitude of new channels and people’s ever-decreasing attention span make it a challenge for insurance companies to connect with their audience and get them to engage with their brand. As marketers, we must continually adapt to the new realities in the marketplace.

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Categories: marketing, Behavioral Science, Storytelling, Insurance Industry, Data Science


2016 Insights + Trends: Shift from Multichannel to Omnichannel

Mon, Jan 11, 2016

To cap off our 2016 Trends and Insights Series, this week we are talking about omnichannel marketing. If you’re not already thinking about making the move from multichannel to omnichannel, then 2016 should be the year you decide to do make it happen for your company. Why, you ask? Let us break it down:

More than just interacting with potential customers on various platforms, marketers are going to begin this shift to better offer customers a true continuity to their experience. With more and more touchpoints available to interact with brands, there has to be feeling of congruency across each point. Marketers are now tasked with a customer who can come to them via a website, a social media account, a phone call, an email, a piece of direct mail….the list goes on.

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Categories: marketing


2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy

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Categories: marketing, personalization, direct mail, direct mail conversions


Introduction: 2016 Marketing Trends Series

Wed, Nov 25, 2015

As 2015 comes to a close, we like to reflect on the successes the year brought – not just to the company – but to the direct marketing industry as a whole. In anticipation for the year ahead, it’s also our job to list our learnings from the last twelve months and see how they will translate and/or change in the coming twelve.

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Categories: marketing


Universal Wilde wins the Gold Award of Excellence and the Silver Award of Distinction from the Communicator Awards

Tue, May 12, 2015

We are thrilled to announce that two of our Marketing Communication entries were winners in the 2015 Communicator Awards competition! 

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. There were over 6,000 entries received from organizations across the US and around the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

Linda Day, executive director of the AIVA, noted “The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.” Needless to say, we are thrilled to have won two awards in this prestigious and highly competitive competition.

So which two entries won?
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Categories: marketing