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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: marketing, personalization, trending, Data Science, statistics


How USPS’ New Informed Delivery Service Modernizes Mail

Thu, Oct 26, 2017

The United States Postal Service (USPS) recently rolled out a new service available to consumers and marketers called Informed Delivery Service. I learned about this at the recent &THEN DMA Annual Event in New Orleans. I was intrigued with the idea because it integrates digital and mail channels, and I wanted to understand how it will benefit consumers and marketers.  First, here’s how it works:


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Categories: personalization, direct mail, print marketing, direct mail conversions, Postal Service, Data Science


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics


Discover Why Sappi’s Marketing of Higher Education is a Must-Read

Thu, Jun 29, 2017

Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.

I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.

Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:

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Categories: marketing, personalization, print marketing, higher education


[INFOGRAPHIC] Discover How Numbers Can Inspire New Ideas

Fri, Jun 23, 2017

Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics or numbers.

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Categories: marketing, personalization, statistics


2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy

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Categories: marketing, personalization, direct mail, direct mail conversions


Nancy Harhut's 3 Proven Ways to Increase Engagement

Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.

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Categories: marketing, advertising, personalization, trending


What's In It for ME?

Mon, Dec 16, 2013

The most important thing you can remember when you write a direct marketing communication is that your audience doesn’t really want to hear anything about you.

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Categories: marketing, personalization, print marketing, trending


Holiday Marketing Spend

Mon, Dec 09, 2013
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Categories: marketing, advertising, personalization


Going Off the Menu

Wed, May 01, 2013

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

Shouldn’t the same logic apply in the business world? I’ve returned to businesses time and time again because they’ve been willing to go “off the menu” in terms of products or services to make sure that I leave as a happy customer. I’m willing to pay a higher price in order to get a product or service that makes me feel like it was made specifically for me. That’s one way that you can make happy customers – by providing them with personalized solutions.

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Categories: marketing, personalization


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