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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Discover Why Sappi’s Marketing of Higher Education is a Must-Read

Thu, Jun 29, 2017

Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.

I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.

Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:


Categories: marketing, personalization, print marketing, higher education

[INFOGRAPHIC] Discover How Numbers Can Inspire New Ideas

Fri, Jun 23, 2017

Over the past year we have researched and published 24 videos to support best practices in digital and direct marketing, in a “By The Numbers” series, communicating scientific proof through statistics or numbers.


Categories: marketing, personalization, statistics

2016 Insights + Trends:                                         Technology-Informed Strategy

Wed, Jan 06, 2016

Picking up from last week’s post on Data-Driven Marketing, we’re continuing our 2016 Trends and Insights Series this week with our second trend for the New Year: Technology Informed Strategy


Categories: marketing, personalization, direct mail, direct mail conversions

Nancy Harhut's 3 Proven Ways to Increase Engagement

Thu, Dec 19, 2013

Our Agency's Chief Creative Officer, Nancy Harhut, is at it again.


Categories: marketing, advertising, personalization, trending

What's In It for ME?

Mon, Dec 16, 2013

The most important thing you can remember when you write a direct marketing communication is that your audience doesn’t really want to hear anything about you.


Categories: marketing, personalization, print marketing, trending

Holiday Marketing Spend

Mon, Dec 09, 2013

Categories: marketing, advertising, personalization

Going Off the Menu

Wed, May 01, 2013

If you’re like me, you like coffee – and you like it a lot. However, you only like your coffee a specific way – for me at Starbucks, it’s a venti, sugar-free caramel soy latte (sometimes iced). Yes, I’m selective, but I keep going back to Starbucks. Why? My order’s not explicitly on the menu and it’s a little pricier, but it’s what I like – and clearly, I’ll pay the price to get a drink that I feel is the perfect cup of coffee (or three) for me. The best part of all? I’ve never had a barista tell me they can’t make that latte for me because it’s not on the menu.

Shouldn’t the same logic apply in the business world? I’ve returned to businesses time and time again because they’ve been willing to go “off the menu” in terms of products or services to make sure that I leave as a happy customer. I’m willing to pay a higher price in order to get a product or service that makes me feel like it was made specifically for me. That’s one way that you can make happy customers – by providing them with personalized solutions.


Categories: marketing, personalization

Even Soda's Getting Personal

Tue, Mar 19, 2013

Little by little, Coca-Cola machines are popping up in restaurants around the United States. Near where I live, it’s in a Kelly’s Roast Beef –you pick the soda you want and dispense it yourself. Seems pretty ordinary, right? Not exactly. This carbonated think tank, the Coca-Cola Freestyle, was made in 2009 and is revolutionizing the way we pick our soda flavors. You have options; in fact, you have over 125 different flavored Coke products – Sprite, Canada Dry, Coke Zero, etc. to choose from. Pick a Coca-Cola brand, choose from a myriad of flavors, and taste your new concoction. Oh, and expect your mind to be blown – I haven’t had a bad tasting soda yet.


Categories: marketing, personalization

VIDEO BLOG: Using Data for Direct Marketing

Fri, Jul 06, 2012

John Sisson—personalized communications expert and President of Universal Wilde— talks about best (and worst!) practices for using data in direct marketing.   Watch the video to discover keys to creating a successful, data-driven direct marketing campaign today! 


Categories: personalization, direct mail

Want to Increase Direct Mail Response Rates? Use This New Technology

Fri, Jun 01, 2012

You've heard it again and again: personalization leads to higher response rates because it enables you to speak more relevantly to your target audience.


Categories: personalization