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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

Thu, Feb 08, 2018

Email communication can be a very successful vehicle in getting your message to your customers or potential customers.

However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.

According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!

So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?

Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.


Categories: marketing, print industry, mail, content marketing, subject lines, email, spam mail, email marketing

Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:


Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology

[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.


Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency

Innovative Mail Technology Presentations Inspired and Educated Marketers at UW Forum

Mon, Oct 02, 2017

I recently attended our 2017 Open House & Forum, which featured two great presenters who spoke about the power of direct mail and the latest innovations in combining technology.  And it made me wonder...How many e-mails did you delete this morning, or any morning for that matter, with only looking at the subject line and sender? How easy was it? Was there much thought behind it?

Every day, our e-mail inbox is flooded with information. Many people may have two or even three e-mail accounts. Now, I would like for you to ask yourself, when is the last time that you threw away a physical, tangible, dynamic piece of mail without even opening it to discovering what is inside? If you are like 86% of Americans, you will pick up the mail and spend an average of 8.4 minutes sorting it at your very first opportunity. Is it not true that many will send a more personal, heartfelt, caring message in the mail rather than an e-mail? Imagine getting an e-mail from Mom of yet another cooking recipe. The subject line reads “Check Out These 10 Delicious Cookie Recipes”. What are the chances that the e-mail is saved? Now, what if Mom sends in the mail a handwritten cookie recipe with one of her famous baking masterpieces? Are you going to throw it away? I doubt it. You may even take that handwritten recipe and proudly display it on your refrigerator for all to see. Oh, the power of mail...

USPS' Irresistible: The Integration of Mail and Technology

On September 12th at our 2017 Open House & Forum, I had the pleasure of witnessing, along with a captivated audience of 80 or so other marketers, Coakley Workman, Manager Mail Innovations of the United States Postal Service, and Stephen Flood, CEO of Universal Wilde, present the very idea that mail is not dead, but is very much alive and is combining the latest innovations in data and mobile technology and what it can mean for marketers. 


Categories: marketing, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, print industry, statistics

Discover How Print is Flourishing in Publishing

Mon, Jun 12, 2017
We attended Book Expo America 2017 to learn more about what’s up and coming in the publishing industry. It was also important to us to get a deeper understanding of how publishers connect with their customers and excite readers to learn and consume their content. Here are our top 3 takeaways:

Categories: promotional, print industry, publishing

Legacy of a Great Business

Thu, Jun 08, 2017

You have to watch this video. Seriously, watch it, and then read the rest of what I love about it.


Categories: direct mail, Storytelling, print industry