How did you get your start in the print industry?READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Name: Kevin Buckley
Title: Senior Sales Advisor
What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.
Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.
Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.
What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects.
Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry.READ MORE +
Categories: "innovation", communication, technology, email, Augmented Reality, QR codes, data and technology, variable data print, marketing campaign, direct mail campaign, USPS, mail, campaign, publishing, print industry, trending, print marketing, direct mail, personalization, marketing
I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.READ MORE +
I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services.READ MORE +
If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel".READ MORE +
Categories: data, artificial intelligence, ai, data and technology, variable data print, content binge, print industry, marketing, advertising, direct mail, data insights, nedma, conference, technology
Email communication can be a very successful vehicle in getting your message to your customers or potential customers.
However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.
According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!
So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?
Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.READ MORE +
More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology. In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:READ MORE +
Categories: content marketing, direct mail campaign, print industry, marketing campaign, statistics, trending, personalization, marketing, variable data print, data and technology, QR codes, Augmented Reality
By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.READ MORE +