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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Meet a UW Expert: Kevin Buckley

Fri, Aug 03, 2018

Name: Kevin Buckley

Title: Senior Sales Advisor

What I do: It’s my responsibility at UW to help our clients deliver their message to their targeted audiences. I work with them by providing a variety of solutions to meet their requirements.

Why I love what I do: There is a new challenge every day and my responsibilities change from day to day and from client to client.

Some common mistakes I see marketers make: Some decisions are based solely on price. I understand that price is a major factor however other variables need to be considered in their decision making.

What excites me about where the print-industry is going: One-to-one marketing has created a greater return for our clients. The digital platform that we offer is very sophisticated and has the ability to produce a wide variety of projects. 

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Categories: interviews, print industry, communication, expert


Meet a UW Expert: Russell Opper

Mon, Jul 23, 2018

Over the next several weeks, UW will be conducting interviews to share UW expert insights on the print industry. 

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Categories: interviews, print industry, communication, expert


5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018
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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


Interview with UW Summer Marketing Intern Meg Ennis

Fri, Jun 15, 2018

I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.

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Categories: personalization, direct mail, print marketing, print industry, direct mail campaign, variable data print, data and technology, data, technology, "innovation", millennial


Innovation in the Publishing Industry

Wed, Apr 25, 2018

I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services. 

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Categories: marketing, trending, print industry, publishing, conference, technology


AI Drives Discussion at 2018 Nedma Marketing Technology Summit

Fri, Apr 06, 2018

If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel". 

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Categories: marketing, advertising, direct mail, print industry, content binge, variable data print, data and technology, data, data insights, ai, artificial intelligence, nedma, conference, technology


Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

Thu, Feb 08, 2018

Email communication can be a very successful vehicle in getting your message to your customers or potential customers.

However, it’s 2018 and as everyone knows, we get a LOT of emails on a daily basis. Everything from fundraising requests for your favorite political candidates to the latest deals and offers from your local hardware store – our inboxes are flooded with electronic mail.

According to a report by The Radacati Group, last year globally, there were on average 205 billion emails sent and received per day. PER DAY!

So with your customers receiving so many emails each day, how the heck are you supposed to break through all that clutter and get your target to open your email? Everyone knows there’s no magical phrase, a la “open sesame” that can ensure your emails are being opened, so how do we do it?

Effective subject lines, that’s how! So, here’s a list of some “Do’s” and “Don’ts” for putting together successful email subject lines.

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Categories: marketing, print industry, mail, content marketing, subject lines, email, spam mail, email marketing


Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:

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Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology


[INFOGRAPHIC] Make It Even Easier: 5 Ways To Increase Cognitive Fluency

Thu, Jan 04, 2018

By some estimates, we spend between eight and ten hours a day online, with much of our web content and social media surrounded by and including marketing messages. This doesn’t include time spent with offline media.

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Categories: marketing, print marketing, Behavioral Science, print industry, content marketing, simple, cognitive fluency


Innovative Mail Technology Presentations Inspired and Educated Marketers at UW Forum

Mon, Oct 02, 2017

I recently attended our 2017 Open House & Forum, which featured two great presenters who spoke about the power of direct mail and the latest innovations in combining technology.  And it made me wonder...How many e-mails did you delete this morning, or any morning for that matter, with only looking at the subject line and sender? How easy was it? Was there much thought behind it?

Every day, our e-mail inbox is flooded with information. Many people may have two or even three e-mail accounts. Now, I would like for you to ask yourself, when is the last time that you threw away a physical, tangible, dynamic piece of mail without even opening it to discovering what is inside? If you are like 86% of Americans, you will pick up the mail and spend an average of 8.4 minutes sorting it at your very first opportunity. Is it not true that many will send a more personal, heartfelt, caring message in the mail rather than an e-mail? Imagine getting an e-mail from Mom of yet another cooking recipe. The subject line reads “Check Out These 10 Delicious Cookie Recipes”. What are the chances that the e-mail is saved? Now, what if Mom sends in the mail a handwritten cookie recipe with one of her famous baking masterpieces? Are you going to throw it away? I doubt it. You may even take that handwritten recipe and proudly display it on your refrigerator for all to see. Oh, the power of mail...

USPS' Irresistible: The Integration of Mail and Technology

On September 12th at our 2017 Open House & Forum, I had the pleasure of witnessing, along with a captivated audience of 80 or so other marketers, Coakley Workman, Manager Mail Innovations of the United States Postal Service, and Stephen Flood, CEO of Universal Wilde, present the very idea that mail is not dead, but is very much alive and is combining the latest innovations in data and mobile technology and what it can mean for marketers. 

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Categories: marketing, direct mail, print marketing, direct mail conversions, Postal Service, Universal Wilde News, print industry, statistics


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